Beer Department Sales Lead

Liquor Stores USA•Fairbanks North Star Borough, AK

5d•$19 - $22•Onsite

About The Position

Brown Jug is a premium retailer of wine, beer, and spirits, offering a friendly and energetic work environment. The Beer Department Sales Lead provides leadership and direction for their department in partnership with the store manager. This role focuses on delivering exceptional customer service, training team members on product knowledge, and upholding store standards. The Beer Department Sales Lead is responsible for fostering a strong sales culture, ensuring operational excellence, achieving financial goals, and maintaining store standards. This position is located at the Fairbanks store (278) at 559 Harold Bently Avenue.

Requirements

Strong product knowledge and a passion for educating staff about beer.
Excellent communication skills, with a focus on improving teamwork and store performance.
Professional, well-organized, and proactive in driving department success.
High School Diploma or equivalent.
TAPs Certification.
Ability to safely lift up to 50 pounds.
Ability to stand for extended periods.
Comfortable using ladders.
Highly self-motivated and customer service driven.
Strong sales background with a proven track record of success.
Strong verbal and written communication skills.
Must pass a background check.
Must have access to reliable transportation.
Proficient in computer skills, including Microsoft Office (Excel, Word, Outlook, and PowerPoint) to support reporting, inventory management, and communication tasks.
Strong understanding of store operating reports.

Nice To Haves

First-Aid Certification
Training in beer

Responsibilities

Foster a positive work culture that makes the store an inviting place to work.
Act as a role model by coaching, mentoring, and inspiring team members.
Delegate tasks effectively and set clear priorities.
Communicate concisely with the team through effective huddles, meetings, and coaching sessions, keeping everyone informed.
Develop and implement sales coaching strategies that equip Sales Leads and store associates with enhanced product knowledge, stronger customer engagement skills, and the ability to drive sales performance.
Train store staff on product knowledge specific to the beer department.
Deliver exemplary customer service.
Greet every customer within 30 seconds of entering the department or store.
Engage customers to understand their needs and recommend suitable products.
Drive sales by introducing new products and private label selections.
Encourage additional purchases at checkout and express appreciation to customers.
Act as the store’s beer expert, educating customers on unique products and LSUN’s (Liquor Stores USA North) private label offerings.
Lead department product rollouts and new product launches.
Evaluate the effectiveness of promotions and programs, providing recommendations to the Store Manager.
Plan and organize labor, inventory, and finances to ensure short- and long-term success.
Meet or exceed financial targets, in collaboration with the Store Manager.
Create orders based on inventory needs to meet inventory targets, while maintaining appropriate stock levels to support sales goals, minimize shrink, and align with budgeted financial objectives.
Ensure adherence to all merchandising and pricing guidelines.
Maintain a clean and presentable store, addressing any maintenance issues promptly.
Execute merchandising programs and track results.
Manage internal communication (mail, email, voicemail).
Oversee inventory levels, ordering, and receiving.
Handle customer complaints and resolve issues effectively.
Stay informed on industry trends and share knowledge with the team.
Build relationships with key store stakeholders.
Assign and oversee daily tasks for the department.
Review flyers, upcoming events, and promotions, ensuring proper execution.
Ensure all Occupational Health and Safety (OHS), Loss Prevention (LP), TAPs, and other regulatory requirements are met.
Comply with AMCO regulations and other government guidelines.
Adhere to all Afognak Native Corporation policies, with a strong focus on social responsibility.