B2B Marketing Senior Manager (interim, part-time)

Mobilise•London, CA

19h•Hybrid

About The Position

Mobilise is seeking a politically and socially aware B2B Marketing Senior Manager to execute on the B2B Marketing strategy and lead on a defined set of executive strategic communications to elevate our sector voice and drive revenue generation. Working closely with our CEO & Head of Commercial, you will deliver and execute on how Mobilise communicates with local government, NHS partners and sector leaders. You will own the B2B Marketing & Strategic Communications plan and be responsible for the execution of these deliverables. Day to day, you will be running the plan, engaging with the challenges faced by local authorities, and carers and linking these challenges to how we can drive revenue and grow our sector voice. You will develop assets and initiatives that position Mobilise as a trusted voice in the sector while supporting the Business Development team in generating high-quality conversations with potential partners through your work. You will be supported by our Digital Marketing Manager who will execute alongside you. In addition, you will act as an extension of the CEO & Head of Commercial in delivering on a set of defined strategic communications opportunities. A key part of the role will be turning these executive priorities into compelling industry narratives and strategic communications that resonate with sector leaders and a wider B2B audience. In this role you will have space to own and execute on a number of priorities that will help shape the future of the organisation, we seek top talent who are able to lead with a perspective, utilise market leading technology and drive over and above outcomes - all whilst working with a context where you will be able to contribute to our mission of improving the lives of the UK’s 13.5 million unpaid carers.

Requirements

Strong experience in strategic communications & B2B marketing ideally within social policy, public services, local authorities or tech for good space.
An astute planner who can navigate conflicting priorities and create a coordinated, coherent and impactful plan to deliver results
Experience in using Hubspot across delivery and reporting
Ability to lead with a perspective, identify emerging trends and opportunities and develop narratives that resonate with sector audiences
Experience developing reports, briefings, opinion articles or other long-form communications
An excellent storyteller who is able to translate complex ideas into clear and engaging content for different audiences
Comfortable working across teams and translating ideas into practical initiatives
Curious, creative and thoughtful in how to communicate complex social challenges

Nice To Haves

Experience working with or communicating to local authorities, NHS organisations or public sector audiences
Personal experience of caring or a strong interest in the carers sector

Responsibilities

Work with the Head of Commercial to strategise and finesse the B2B Marketing plan
Collaboratively execute on the B2B marketing plan with a range of business stakeholders in a timely manner.
Work with the Business Development team to create campaigns around their sales initiatives to drive opportunities and revenue generation.
Translate themes and own the messaging into campaign ideas and content assets such as webinars, reports, articles, and events
Work closely with the CEO and leadership team to translate ideas, insight and sector developments into clear narratives and thought leadership themes for market consumption
Develop and shape reports, white papers and briefings which position Mobilise as a leading voice in the carers sector
Draft or commission opinion articles, commentary and long-form content on key sector issues
Identify emerging policy debates or sector opportunities where Mobilise should contribute insight
Support the development of webinars, roundtables and events which bring together leaders from across social care and health
Drive PR opportunities and external communications which raise the profile of Mobilise and our work
Work with the Digital Marketing Manager & Business Development to understand the impact of your work
Report back on the success/lessons learnt in a data driven manner
Introduce appropriate AI use cases to enhance efficiency of your role
Understand how your work contributes to pipeline growth and the achievement of our OKRs.