B2B Marketing Director

Midwest Tape•Holland, OH

16m•Hybrid

About The Position

The Director of B2B Marketing leads strategy, planning, and execution across business-facing marketing efforts. This leader builds and scales global programs that drive awareness, demand, engagement, and revenue across multiple audiences, segments, and solutions. This role requires pivoting between high-level vision and hands-on execution, steering strategic direction while staying engaged with cross-functional teams and using performance insights to scale impact. The Director will be responsible for evolving the B2B approach and modernizing how the organization enables sustainable, performance-driven growth.

Requirements

Proven success in marketing multiple business solutions or audience segments.
Strong track record in event strategy, planning, and execution – from concept through post-event ROI analysis.
Strong communication and storytelling skills across technical and executive audiences.
Analytical mindset with experience using data to inform decisions.
Highly organized, proactive, and comfortable leading multiple initiatives simultaneously.
8+ years of B2B marketing experience, including at least 3–5 years in a senior-level role.

Nice To Haves

Experience in the library, publishing, education, digital content, or related industries is preferred, but not required.
Experience supporting mid-market to enterprise B2B environments is a nice to have.
International marketing experience is a plus.

Responsibilities

Develop and lead the overall B2B marketing strategy across multiple customer segments and industry verticals, particularly public libraries and content providers.
Build scalable programs that drive pipeline growth, customer retention, and revenue expansion.
Foster innovation within the B2B function by identifying new channels, audience opportunities, and scalable growth levers.
Elevate our industry presence through strategic messaging, positioning, partnerships, and high-impact market moments.
Translate business goals into measurable marketing plans and campaigns.
Oversee the B2B marketing investment strategy, allocating budget across programs, events, and channels to drive measurable business outcomes.
Oversee four individuals on the B2B marketing team and their respective areas of ownership.
Oversee the strategy, planning, execution, and performance optimization of tradeshows, conferences, partner events, and hosted experiences.
Ensure events deliver measurable business outcomes, contribute to pipeline influence, and strengthen brand visibility.
Continuously refine event strategy using performance insights and post-event analysis.
Partner closely with Sales leadership to equip teams with the tools, resources, and stories needed to succeed.
Oversee the development and ongoing evolution of pitch decks, case studies, one-pagers, competitive positioning, talk tracks, playbooks, and training materials.
Ensure tight alignment between sales motions, content strategy, messaging, and campaigns.
Define audience-centric messaging and value propositions across multiple business solutions.
Create compelling content that educates, influences, and differentiates in partnership with the creative team – across digital, collateral, campaigns, and events.
Stay current on industry trends and competitive shifts.
Oversee public relations strategy and external agency partnerships in collaboration with the PR lead.
Partner with product, sales, customer success, digital acquisitions, and leadership teams to ensure alignment on priorities and go-to-market execution.
Influence roadmaps with market insights and customer feedback.
Define KPIs, monitor performance, and drive continuous improvement using data.
Report on marketing impact to stakeholders and leadership.