B2B Email Marketing & HubSpot Automation Specialist
Floowi
•Remote
About The Position
The B2B Email Marketing & HubSpot Automation Specialist will own the strategy, execution, and continuous improvement of email marketing and CRM automation initiatives using HubSpot. This role combines strategic planning with hands-on execution, focusing on B2B email strategies, nurturing sequences, workflow automation, process standardization, and campaign optimization while partnering closely with sales to improve lead follow-up, customer lifecycle engagement, and pipeline progression.
Requirements
- Proven experience developing and executing B2B email marketing campaigns and strategies using HubSpot.
- Hands-on experience with HubSpot workflows, CRM automation, and email marketing tools.
- Ability to combine strategic planning with hands-on campaign and workflow execution.
- Strong experience with B2B email copywriting, nurturing, lifecycle marketing, and campaign optimization.
- Experience improving or standardizing marketing processes and using automation, reporting, and performance data to drive improvements.
- Experience working with sales teams and connecting email marketing initiatives to lead qualification, follow-up, or pipeline progression.
Nice To Haves
- Experience in logistics, freight forwarding, supply chain, transportation, or manufacturing is a strong plus.
Responsibilities
- Develop and execute B2B email marketing strategies and campaigns in HubSpot across demand generation, lead nurturing, and customer lifecycle stages.
- Build, maintain, and optimize automated email sequences and CRM workflows aligned with buyer behavior and sales processes.
- Identify opportunities to improve email marketing processes, standardize workflows, and implement new automation strategies for scalability and efficiency.
- Partner with sales to identify gaps in lead follow-up and pipeline progression and develop email and automation solutions to address them.
- Develop structured campaign cadences, segmentation approaches, and testing processes to improve consistency and performance.
- Translate logistics and service information into clear, accurate, and relevant B2B email communications.
- Monitor campaign and workflow performance and implement data-driven optimizations.
Benefits
- Competitive salary in USD
- Remote-first flexibility. Work from anywhere.
- PTO and paid U.S. holidays
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
