B2B E-commerce Lead

Giant Bicycle• Boulder, CO, US, CO

3d•$55,000 - $65,000•Onsite

About The Position

The B2B E-commerce Lead is responsible for the strategy, growth, and operational excellence of Giant’s digital wholesale channels. This role sits at the intersection of sales and technology, focused on empowering our retail partners through a world-class self-service portal. You will own the B2B P&L, driving revenue by identifying new account opportunities and optimizing the digital buying journey for existing dealers. By integrating complex back-end systems (ERP/CRM) with a user-friendly front-end experience, you will ensure that Giant Bicycles remains the most efficient and profitable brand for our business partners to work with.

Requirements

5+ years in B2B e-commerce or wholesale digital sales.
Strong proficiency with B2B e-commerce platforms (e.g., Salesforce B2B Commerce, Magento, or Shopify Plus) and ERP systems (e.g., NetSuite, SAP, or Microsoft Dynamics).
Proven experience managing a P&L and using data to drive commercial decision-making.
Skilled at leading cross-departmental integrations and technical rollouts.
Exceptional ability to translate technical features into business benefits for retail partners and executive stakeholders.
B.A./B.S. in Business, Marketing, or a related field, or equivalent professional experience.

Nice To Haves

Experience in the cycling or sporting goods industry is highly preferred.

Responsibilities

Develop and execute digital sales strategies to increase market share.
Manage the B2B channel budget, provide accurate sales forecasting, and take full ownership of the channel’s profit and loss performance.
Oversee the functionality of the B2B portal, ensuring high-utility features like bulk ordering, tiered custom pricing, real-time inventory tracking, and automated re-ordering are seamless and intuitive for retailers.
Proactively identify and onboard new B2B accounts and specialty partners, expanding Giant’s reach and strengthening the network of authorized dealers and brand ambassadors.
Lead the technical synergy between the e-commerce platform and core enterprise systems, including ERP (inventory/pricing), CRM (account management), and OMS (order fulfillment).
Manage the B2B Product Information Management (PIM) flow to ensure technical specifications, dealer-specific pricing, and availability data are 100% accurate.
Coordinate with warehouse and logistics teams to manage complex B2B shipping requirements, ensuring all dealer Service Level Agreements (SLAs) and delivery windows are met.
Act as the primary bridge between Sales, IT, Marketing and Global Digital team to ensure digital tools align with the needs of the field sales team and the realities of the retail floor.
Create and deliver training programs for dealers and internal sales reps to drive high adoption rates of digital self-service tools.
Monitor KPIs, including channel adoption rates, Average Order Value (AOV), and conversion. Analyze buying patterns to identify cross-sell/upsell opportunities and refine marketing strategies.