AVP, Regional Community Engagement

VyStar Credit Union•Gainesville, FL

1d•Onsite

About The Position

The AVP, Regional Community Engagement will work with the VP, Community Engagement to coordinate initiatives designed to promote the organization and its services to the community. The AVP, Regional Community Engagement, will build relationships with community leaders and serve as the organization's liaison with various constituents. This role will plan, execute and attend key VyStar community and sponsorship events within their specific region.

Requirements

Bachelor’s Degree is required (or equivalent combination of education and significant relevant experience)
4+ years’ work experience in a similar non-profit or community development role, inclusive of:
2+ years in program management
1+ years leading large scale events
Excellent verbal and written communication skills
Experience in presentations in a business setting
Strong computer skills and an above average knowledge of the latest Microsoft Office (Word, Excel, and PowerPoint) and Adobe Photoshop
Results oriented with strong strategic, analytical and interpersonal skills.
High level of initiative and ability to work independently.
Ability to participate in local events after hours and on the weekend.
Local/regional travel is required.
Ability to manage multiple projects, and flexibility to adapt to changing priorities.
Strong team orientation and ability to work with people from all business areas and levels.
Ability to work with varying levels of internal constituents and develop communication at various internal levels.

Responsibilities

In partnership with Retail Leadership and VP, Community Engagement establishes community engagement strategy for region including marquee partnerships. budgets and events
Partner with RVPs and BVPs to establish local grass root strategies and review requests with centralized community team.
Partner with Culture & Belonging and Gov’t Affairs regional team members.
Manage budgets and plans, ensure key invoices get paid.
Represent VyStar at Regional events, press conferences, etc.
Maintain active engagement across the region to have a pulse on key needs and opportunities for VyStar to be impactful in the communities we serve.
Identify key regional organizations that align with VyStar’s community strategy and develop holistic opportunities to partner across giving, volunteerism, events, board involvement, and mentoring/consulting.
Pull together proposals for VP, Community Engagement, and other leadership as necessary.
Set-up processes as necessary.
Maintain communications and relationships.
Report on results of partnerships.
In coordination with key organizational partners, plans and attends community events across the region that promotes VyStar’s community involvement.
Establishes and promotes member/employee benefits, tickets and giveaways.
Coordinates VyStar volunteers
Coordinates signage, activation spaces, giveaways, advertising, tents, etc.
Measures results and recognizes participants.
Coordinate with Marketing partners to ensure proper advertising, promotion, social engagement, public relations, and branding for community engagements.
Coordinate with sales teams to activate opportunities through our community partnerships.
Inspire VyStar regional staff to deeply engage in doing good through volunteerism and employee giving.
Track and report on results.
Ensures the smooth execution of community outreach processes, including but not limited to: community presentations, outreach meetings, partnership events and providing data and metric reporting as requested.
Other projects as identified.
Partner with the AVP for Regional Marketing and key internal stakeholders Facilities, Real Estate, Regional Vice Presidents and Branch Vice Presidents to support branded experience across local branch build and renovations, new branch launch (ribbon cutting, PR, community engagement, advertising, social, etc.) and ongoing support of branch brand and marketing optimization as needed.
Partner with the VP of Sponsorships and Regional Vice Presidents to develop and activate key brand sponsorships in region.
Other special projects as needed.
All employees and business units, as first line of defense, are expected to proactively help identify, assess, manage, and report risks within their domain of work.
To enhance a healthy risk culture and support our growth for good pillar, employees will maintain vigilance in safeguarding our operations while ensuring compliance with regulatory mandates.
The Risk team serves as the second line of defense by providing risk oversight and credible challenge whereas the Audit team serves as the third line of defense by providing risk assurance.
Incumbent is expected to demonstrate each of the following VyStar Excellence behaviors in performing the duties and responsibilities of their job: Focus - Focus your full attention by carefully listening to and observing client or member. Connect - Consistently be friendly and approachable. Demonstrate your care. Understand - Listen empathetically and ask questions (70%/30% rule). Counsel - Recommend solutions based on your member’s needs and objectives. Advance - Ensure that member’s expectations were exceeded. Verify necessary follow-up actions.