AVP, Marketing

MIT • Lexington, MA

3d

About The Position

ASSISTANT VICE PRESIDENT (AVP), MARKETING , Credit Union , supports the strategic direction and daily operations of the Marketing Department while serving as a key leadership partner to the Vice President of Marketing. This position is responsible for assisting in the development, execution, and analysis of the Credit Union’s marketing initiatives, including digital and traditional marketing, brand management, member communications, business development support, and market research. The AVP, Marketing provides leadership and oversight for department staff, workflows, campaigns, and vendor relationships while ensuring marketing efforts align with the Credit Union’s strategic goals, regulatory requirements, and brand standards. This role supports the development and implementation of short- and long-term marketing strategies designed to increase member engagement, promote products and services, enhance brand awareness, and support organizational growth.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field
• A minimum of five years of marketing and communications experience, preferably within a credit union, bank, or financial services environment.

Nice To Haves

• Experience in digital marketing, campaign analytics, brand management, and strategic planning
• A minimum of three years of supervisory, project leadership, or management experience.

Responsibilities

• Assisting in the development, execution, and analysis of the Credit Union’s marketing initiatives, including digital and traditional marketing, brand management, member communications, business development support, and market research.
• Providing leadership and oversight for department staff, workflows, campaigns, and vendor relationships.
• Ensuring marketing efforts align with the Credit Union’s strategic goals, regulatory requirements, and brand standards.
• Supporting the development and implementation of short- and long-term marketing strategies designed to increase member engagement, promote products and services, enhance brand awareness, and support organizational growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager