AVP, Digital Product Management

Banner Health • Phoenix, AZ

1d • Onsite

About The Position

This position provides executive leadership for digital product design and management, alignment of products to Banner’s strategic goals, and digital product adoption to enhance patient engagement, operational efficiency, and revenue growth. Defines the digital roadmap, integrating AI/health tech solutions, directing cross-functional teams, and ensuring regulatory compliance, acting as a key liaison with senior leadership. This role requires strategic collaboration with business unit leaders, department heads, and executive stakeholders to align with organizational objectives and operational needs.

Requirements

• Bachelor’s degree in Business, Health Services Administration or a relevant field, or equivalent education and experience.
• Strong knowledge of operations in applicable area(s) of position responsibility, as normally obtained through seven years of progressively responsible managerial experience in applicable area(s) of position responsibility, including a minimum of three years management level experience within a health care system setting or large multi-operational, complex corporate environment.
• Experience working in a large, highly-matrixed, integrated delivery system in a senior management level position.
• Proven track record of driving strategic and performance outcomes, as well as accomplishing organizational goals.
• Experience anticipating and responding to the needs of internal and external customers.
• Proven experience in managing fiscally sound, profitable, efficient, and responsible operations.
• Strong financial and business acumen.
• Knowledge of budgeting and forecasting methodologies.
• Skilled in effectively engaging management level staff, employees, and stakeholders in order to build partnerships, achieve strategic initiatives, and attain organizational goals; managing problems and situations where uncertainty is inherent; constructing new and innovative solutions for complex and varying problems and situations while approaching issues/problems by considering the larger perspective or context; mentoring and coaching management level staff by providing open and honest feedback that results in enhanced performance outcomes; developing and implementing strategic goals and initiatives that demonstrate a strong commitment to organizational success; effectively allocating resources in order to accomplish organizational goals; quickly assessing and assimilating organizational and industry financial dynamics in order to make appropriate decisions and act quickly on new initiatives; negotiating win-win scenarios with outside vendors/partners while representing the organization in the best possible light; developing collaborative relationships with internal and/or external strategic partners and/or other applicable parties.
• Leadership style and characteristics necessary to effectively perform in this role include systems-thinker; innovative; collaborator; ability to work with teams; good listening; nonvolatile; values multiple disciplines; community visibility and leadership; and passionate about continuous improvement and providing high quality service to our customers.

Nice To Haves

• Additional related education and/or experience preferred.

Responsibilities

• Develops and executes digital business strategies that influence organizational goals and improve patient, health plan member and employee experiences.
• Identifies emerging digital trends and technologies to maintain competitive advantage.
• Establishes delivery standards and performance metrics.
• Directs the end-to-end lifecycle of digital products from conception through launch, including roadmaps, identification of integration capabilities, and adoption strategies to ensure consumer-grade, scalable solutions.
• Oversees the development and optimization of digital products, platforms, and services.
• Ensures seamless integration of digital solutions across customer touchpoints.
• Executes the enterprise-wide design of integrated digital engagement ecosystems across websites, mobile apps, call centers, revenue cycle, marketing channels, and clinical operations to ensure a cohesive patient, health plan member, and employee experience.
• Drives innovation in AI, digital content platforms, and marketing technology, adopting emerging technologies to improve commercial and clinical outcomes.
• Uses analytics, market, and user insights to continuously refine and improve digital initiatives.
• Monitors active digital projects in collaboration with Delivery Office.
• Drives project timelines, budgets, and resource allocation.
• Prioritizes competing initiatives based on business value and strategic alignment.
• Implements team standardization across the digital product management operating model.
• Leads strategic relationships with IT, legal, and compliance teams to ensure all digital solutions meet strict privacy, data governance, and regulatory requirements (HIPAA, privacy, legal, cybersecurity).
• Manages relationships with external agencies and vendors, overseeing digital budgets, and ensuring compliance with data privacy standards.
• Manages vendor relationships and technology partnerships.
• Evaluates and implements technologies (AI, machine learning, automation, etc.).
• Directs and collaborates with IT and technology teams to ensure robust digital infrastructure.
• Drives a culture of innovation and change, assisting leadership and staff to adapt to new digital workflows.
• Builds and mentors a high-performing Digital Product Management team across multiple locations, fostering professional development, technical skill advancement and succession planning.
• Builds competent teams, manages performance and provides professional development.

Benefits

• Option to participate in a variety of health, financial, and security benefits.
• May be eligible for our Management Incentive Program as part of your Total Rewards package.
• Comprehensive benefit package for all benefit-eligible positions.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive