AVP, Digital Marketing Partnerships and Innovation

Synchrony•Orlando, FL

1d•Hybrid

About The Position

Synchrony is continuing to evolve a world class Performance Media Growth Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking an AVP, Business Operations & Partnerships to foster strategic collaboration both across our organization and with our external vendors. This role will be key in driving innovation across our core growth initiatives, ensuring our organization is industry leading with emerging paid media trends and practices. This role will also be vital in facilitating new vendor onboarding and partnership management to maximize value from our partners.

Requirements

Bachelor’s Degree, in lieu of degree, HS Diploma/GED and 7 years of experience in digital marketing and/or ad tech.
3+ years of experience in Ad Tech with Digital Media experience
Experience managing ad tech vendor relationships, contract negotiations, and JBP roadmaps
Experience onboarding new vendors through legal reviews, risk assessments, and contract terms.
Experience building and maintaining dashboards across excel and/or Tableau
Working knowledge of ad tech platforms and tools (i.e. Google Marketing Platform, DV360, DoubleVerify, Meta, Pinterest, LinkedIn, LiveRamp, or similar)
Ability and flexibility to travel for business as required

Nice To Haves

3+ years experience in an agency environment
Familiarity with the governance and process requirements of a financial company
Experience working strategically with media vendors in a digital marketing capacities
Very organized, exceptional attention to detail, project tracking and follow-through
Ability to navigate a highly-matrixed organization, coordinating between multiple stakeholders
Experience communicating with legal and finance stakeholders with limited paid media backgrounds
Excellent time management skills and ability to prioritize to deliver against deadlines
Solution oriented and self-directed with experience creating and owning strategic plans
Proactive with initiative to respond to requests quickly and resolve stakeholder needs
Ability to determine solutions for new problems presented to the organization
Proficient with Powerpoint, creating presentations for senior leadership

Responsibilities

Collaborate with Paid Media, Analytics, and Marketing Platform teams to understand business needs to bring new ways to reach and engage with their target consumers
Work with paid media leads to evolve media buying activities, and balance new projects with their day-to-day workloads
Coordinate discovery with new innovative vendors and ad tech partners; hosting cross-department meetings to learn about new vendors and capabilities
Partner with sourcing, legal, supplier management, and finance teams on new vendor onboarding, risk assessments, contracts, and renewals
Frequently review leading industry news subscriptions, communicating key updates to the enterprise
Build presentations for senior leadership that outline our Ad Tech capabilities, industry trends, and digital roadmaps
Support media channel teams with vendor management, assisting negotiations for JBP agreements and relationship check-ins
Prioritize projects to balance innovation while always ensuring the teams are baseline activity is best in class
Support the Paid Media billing process and forecasting; improving communication and visibility with client marketing teams
Maintain key marketing subscriptions, manage renewals and oversee all usage reporting, including progress against JBP targets
Evaluate opportunities for AI throughout the org and support AI and Model review processes
Manage user access for the Media Team across internal systems and media platforms
Assist with operational process documentation and training for stakeholders
Perform other duties and/or special projects as assigned