AVP, Creative Services & Brand Elevation

UF Health•Gainesville, FL

About The Position

UF Health Corporate is seeking an AVP, of Creative Services & Brand Elevation. They will be responsible for guiding UF Health’s enterprise-wide creative strategy, overseeing all aspects of brand advertising creative, content design / creation (including photography and videography), visual story-telling and creative strategy for UF Health. This role drives the development and execution of brand strategies that elevate the organization’s visibility, strengthen stakeholder engagement and distinguish UF Health in a competitive landscape. Operating in a matrixed environment, the AVP partners with MarComm peer leaders, clinical and academic leaders and external agencies to deliver strategic brand guidance, innovative campaigns and high-impact, high-quality creative solutions, ensuring every brand expression is compelling, consistent and aligned with UF Health’s mission and values.

Requirements

Bachelor’s degree in graphic design, marketing, communications, media production or broadcasting, fine arts or related field required
10+ years of progressive leadership in creative services, brand management or enterprise-level marketing
Experience leading creative initiatives in complex, matrixed organizations (health care, higher education or equivalent)
Creative Vision and Storytelling
Senior Stakeholder Management
Cross-Functional Collaboration
Strategic Thinking
Problem Solving
Relationship Building and Management
Talent Development and Mentorship
Brand Management and Creative Direction
Content Design and Visual Communications
Photography and Videography
Advertising and Campaign Development
Multimedia Production and Editorial Oversight
Digital, Print and Experiential Marketing
Expertise in Leading-Edge Technology Platforms and Equipment
Project Management
Familiarity with Health Care, Academic Medicine or Other Complex Environments
Strong Verbal and Written Communication and Presentation Skills
Ability to Work Independently and Collaboratively as Part of a Team in a Fast-Paced Environment
Excellent Judgment

Nice To Haves

Master’s degree in appropriate area of specialization preferred

Responsibilities

Works collaboratively with peer leaders in the division in the planning, execution and evaluation of UF Health brand advertising campaign creative across digital, print, broadcast, outdoor and experiential channels.
Develops and leads enterprise-level creative strategies that elevate UF Health’s visibility, engagement and brand differentiation systemwide.
Serves in executive-level advisory role to leaders, departments and project teams, ensuring brand consistency and innovative visual storytelling.
Directs content design initiatives — managing the creation of visual, video and written assets — to ensure alignment with strategic goals and engagement of target audiences.
Oversees all photography and videography efforts, ensuring high-quality, brand-aligned visual storytelling for use across UF Health’s platforms and campaigns.
Provides creative advisory and support to leaders, departments and project teams to drive brand consistency and innovative campaign execution.
Supports cross-functional initiatives, ensuring creative excellence across enterprise campaigns and projects.
Supervises the internal Creative Service team and partners with MarComm colleges, agency partners, vendors and key stakeholders to align and deliver creative solutions that reflect UF Health’s mission, values and goals.
Develops, maintains and enforces UF Health brand guidelines, advising on brand expression, visual identity and creative standards across all marketing and communication materials.
Analyzes effectiveness and impact of creative assets, content design and advertising initiatives; refines strategies and plans based on performance data, stakeholder feedback and best practices.
Mentors, coaches and develops creative services staff, nurturing a culture of creativity, collaboration and continuous improvement; inspires innovation, high performance and professional growth within the creative team.