AVP-Commercialization - Wireless Customer Growth

AT&T•Dallas, TX

22d•Onsite

About The Position

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. We are seeking a customer obsessed leader to drive AT&T’s customer growth strategy. This pivotal role will shape how we understand, engage with, and grow our customer base through data-driven insights and strategic initiatives. You will lead a high-impact team focused on developing and activating strategies to maximize customer lifetime value through innovative customer acquisition initiatives, targeted account growth and expansion efforts, and customer-centered satisfaction and retention plans. You will be the voice of the customer in leadership rooms and work closely with cross-functional leaders to make our company-wide efforts targeted and specific to our customer needs. This strategic role involves analyzing behavior, segmenting audiences, designing customer engagement experiences, and collaborating across functions to activate a 4 P’s approach to customer value creation. Strategy Development: Define and execute comprehensive customer strategies (acquisition, retention, and lifetime value) based on quantitative and qualitative insights. Data Analysis & Insights: Monitor customer health, engagement, and segmentation to inform strategic decisions and identify opportunities for growth. Lifecycle Management: Optimize onboarding and customer lifecycle processes to reduce churn and increase brand loyalty. Cross-functional Collaboration: Partner with Marketing, Product, and Sales teams to align offers, customer messaging, product adoption, and user experience. Leadership: Lead a customer success team to execute initiatives and track performance metrics. Voice of the Customer: Advocate for the customer in senior leadership meetings and ensure strategic alignment with company goals. The ideal candidate embodies both analytical and strategic leadership capabilities. They have a proven track record of translating complex customer data into actionable business strategies, demonstrated through measurable improvements. They should have a collaborative mindset that enables them to work effectively across Business Strategy, Pricing, Marketing, and Channel teams. Their communication abilities should be exceptional, allowing them to influence senior leadership through data-driven presentations and strategic recommendations. They will bring relevant experience from a recurring revenue or subscription-based business model. Most importantly, they should demonstrate a passion for understanding and enhancing the customer journey, with a proven ability to drive results in areas such as customer acquisition, retention, and product participation. Job Contribution: Develops the organization’s philosophy, departmental strategies and defines long-term goals and alignment with overall business objectives. Typically leads large teams, directly supervising supervisors as well as senior staff within the organization. Plays a significant part in cross-functional initiatives across AT&T. Responsible for influencing decisions regarding the hiring, firing, disciplinary action, promotional activity, and pay decisions for subordinates.

Requirements

Analytical Skills: Proven ability to analyze customer data, identify trends, and create actionable, data-driven plans.
Leadership: Experience building teams, mentoring, and leading initiatives in fast-paced environments.
Communication: Strong ability to present to C-level executives and communicate across departments.
Relevant Experience: Background in customer analytics, lifecycle marketing, consumer segmentation, and/or business strategy
Bachelor’s degree (BS/BA) desired.
10+ years of related experience.

Responsibilities

Define and execute comprehensive customer strategies (acquisition, retention, and lifetime value) based on quantitative and qualitative insights.
Monitor customer health, engagement, and segmentation to inform strategic decisions and identify opportunities for growth.
Optimize onboarding and customer lifecycle processes to reduce churn and increase brand loyalty.
Partner with Marketing, Product, and Sales teams to align offers, customer messaging, product adoption, and user experience.
Lead a customer success team to execute initiatives and track performance metrics.
Advocate for the customer in senior leadership meetings and ensure strategic alignment with company goals.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone