AVP Acquisition Creative Manager

U.S. Bank • Minneapolis, MN

12d • Hybrid

About The Position

The AVP Creative Acquisition Manager leads development and execution of high-performing creative for paid acquisition campaigns. This role is responsible for translating strategy into effective content, managing detailed execution requirements, and scaling creative output through a hybrid model that combines human-developed concepts with AI-enabled content versioning. This is a hands-on role requiring strong creative judgment, attention to detail, and the ability to operate across evolving tools, workflows, and media requirements.

Requirements

• 5–7 years of experience in acquisition, campaign, or performance marketing
• Proven experience leading creative development for paid media campaigns
• Strong understanding of media requirements, formats, and testing frameworks
• Practical experience using AI tools to scale or adapt creative (not just familiarity)
• Excellent creative judgment with a strong attention to detail and execution accuracy
• Ability to manage multiple workstreams and deadlines in a fast-paced environment
• Comfortable working in evolving processes, tools, and operating models
• Must be in Minnesota and able to work in the office at least three days per week

Responsibilities

• Lead creative development for paid acquisition campaigns across digital channels (social, display, video, etc.)
• Translate acquisition strategy into clear, effective creative concepts and executions
• Partner closely with media, creative, and agency teams to align on requirements, formats, and timelines
• Ensure all creative meets channel specifications and performance objectives
• Apply strong creative judgment to evaluate and improve content quality, clarity, and effectiveness
• Drive revisions and optimizations based on performance insights
• Serve as a key partner to media and strategy teams, ensuring creative is built to meet placement, format, and testing needs
• Understand and manage detailed media requirements, specs, and workflows
• Support A/B and multivariate testing through structured development of content variations
• Use AI tools to extend core creative concepts into multiple variations across audiences, formats, and placements
• Review and refine AI-generated outputs to ensure alignment with brand voice, tone, accuracy, and compliance
• Guide team adoption of AI tools through practical use, coaching, and examples
• Help define repeatable workflows and best practices for AI-supported content development
• Manage intake, prioritization, timelines, and approvals (Workfront or similar)
• Maintain high standards across both manually developed and AI-assisted content
• Ensure proper documentation, governance, and compliance for all creative—especially AI-assisted outputs
• Balance speed with quality and control in a high-volume production environment

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed