Automotive Sales Manager

Berlin City Auto Group•Williston, VT
•$100,000 - $150,000•Onsite

About The Position

Berlin City Auto Group is looking for a driven and results-oriented Sales Manager to guide their high-performing team in Williston, Vermont. This role requires hands-on leadership, a passion for team development, and the ability to manage all aspects of the sales process — from customer engagement to deal structure and inventory planning. The Sales Manager will work closely with the General Manager to increase market share, optimize gross profit, and build a culture of excellence. The ideal candidate is a confident leader who models integrity, professionalism, and outstanding customer service, and is passionate about driving performance through teamwork, accountability, and engagement.

Requirements

  • Minimum 2 years of automotive retail sales or management experience
  • Strong computer and CRM proficiency
  • Valid driver’s license and a clean driving record
  • Must be 18 years or older
  • Able to pass a background check and drug screening for illegal substances
  • Authorization to work in the U.S.

Nice To Haves

  • Experienced in managing Showroom, E-Commerce, and Phone traffic streams
  • Skilled in setting goals, tracking performance, and ensuring a high Customer Satisfaction Index (CSI)
  • Reliable, adaptable, and driven by results

Responsibilities

  • Lead and inspire the sales team to achieve monthly sales, profit, and CSI goals
  • Recruit, train, coach, and retain top-performing Sales Associates
  • Actively engage in daily operations, including desking deals and appraising trades
  • Oversee customer negotiation and ensure clear communication of purchase options and pricing
  • Collaborate with leadership to plan and manage new and used vehicle inventory
  • Analyze sales data to identify trends, shortfalls, and opportunities for improvement
  • Manage controllable expenses and support dealership profitability goals

Benefits

  • A defined career path with ongoing training and mentorship
  • Eligible for Berlin City’s Responsible Paid Time Off (RPTO) program
  • Medical, dental, vision, life, and disability insurance
  • 401(k) with employer contribution
  • Health & Wellness reimbursement – Up to $75/month
  • Tuition reimbursement toward automotive education and certifications
  • Employee discounts on vehicles, service, and parts
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