Automotive Sales Manager

Berlin City Auto Group • Williston, VT

12d • $100,000 - $150,000 • Onsite

About The Position

Berlin City Auto Group is seeking a driven and results-oriented Sales Manager to lead their high-performing sales team in Williston, Vermont. This role offers an opportunity to make an impact within a stable, growth-focused organization known for its customer-first culture and exceptional employee experience. The Sales Manager is responsible for leading a team of Sales Associates to deliver an exceptional customer experience and achieve the dealership's performance goals. This role requires hands-on leadership, a passion for team development, and the ability to manage all aspects of the sales process — from customer engagement to deal structure and inventory planning. The Sales Manager will work closely with the General Manager to increase market share, optimize gross profit, and build a culture of excellence.

Requirements

• Minimum 2 years of automotive retail sales or management experience
• Strong computer and CRM proficiency
• Valid driver’s license and a clean driving record
• Must be 18 years or older
• Able to pass a background check and drug screening for illegal substances
• Authorization to work in the U.S.

Nice To Haves

• A confident leader who models integrity, professionalism, and outstanding customer service
• A strong communicator and motivator who enjoys coaching others to success
• Passionate about driving performance through teamwork, accountability, and engagement
• Strategic and analytical — able to identify opportunities and develop action plans
• Experienced in managing Showroom, E-Commerce, and Phone traffic streams
• Skilled in setting goals, tracking performance, and ensuring a high Customer Satisfaction Index (CSI)
• Reliable, adaptable, and driven by results

Responsibilities

• Lead and inspire the sales team to achieve monthly sales, profit, and CSI goals
• Recruit, train, coach, and retain top-performing Sales Associates
• Actively engage in daily operations, including desking deals and appraising trades
• Oversee customer negotiation and ensure clear communication of purchase options and pricing
• Collaborate with leadership to plan and manage new and used vehicle inventory
• Analyze sales data to identify trends, shortfalls, and opportunities for improvement
• Manage controllable expenses and support dealership profitability goals

Benefits

• Financial growth & advancement – A defined career path with ongoing training and mentorship
• Opportunity to earn $100,000- $150,000 + annually!
• Flexible schedule – Eligible for Berlin City’s Responsible Paid Time Off (RPTO) program
• Comprehensive benefits – Medical, dental, vision, life, and disability insurance
• 401(k) with employer contribution
• Health & Wellness reimbursement – Up to $75/month
• Tuition reimbursement toward automotive education and certifications
• Employee discounts on vehicles, service, and parts

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed