Automotive Sales Associate

Kaizen Automotive Group•Toronto, ON

9d•Onsite

About The Position

We are seeking a motivated and customer-focused Automotive Sales Associate to join our dealership team. In this role, you will deliver an exceptional customer experience while supporting sales of new and used vehicles. You will engage customers in the showroom and online, identify their needs, present suitable vehicle options, and guide them through the full car sales process from initial inquiry to vehicle delivery. This role represents the brand and requires strong product knowledge, sales skills, and a customer-first mindset.

Requirements

Experience working in a commission-based or target-driven role such as automotive sales, retail sales, or customer service experience
Comfortable learning and presenting technical product information
A familiarity with CRM tools, lead management, or digital selling platforms
A Valid driver’s license with a clean driving record
Strong communication and interpersonal skills
A willingness to learn and grow within a high-performance dealership environment
A passion for people with strong relationship building skills and a customer-first mindset
Flexible availability, including evenings, weekends, and some holidays

Responsibilities

Greeting and assisting customers in the showroom, online, and via phone in a professional and engaging manner
Conducting needs assessments to match customers with the right car, truck or SUV
Presenting and demonstrating vehicle features including technology, safety, financing options, and trim levels
Facilitating the full automotive sales cycle, including test drives, pricing discussions, and closing
Building and maintaining customer relationships to generate repeat and referral business
Maintaining up-to-date knowledge of OEM (Original Equipment Manufacturer) products, incentives, and competitor vehicles
Using our CRM (Customer Relationship Management) systems to track leads, follow-ups, and sales activities
Collaborating with F&I (Finance & Insurance) Managers to support financing, leasing, and protection products
Assisting with vehicle deliveries, ensuring a seamless and positive customer handoff experience
Supporting dealership marketing initiatives, promotions, and showroom merchandising
Participating in ongoing training for automotive sales techniques, digital retailing, and product knowledge
Maintaining compliance with dealership processes and all applicable regulations