Automotive Marketing Manager – Digital Content & Social Media

Scranton Auto Group•Vernon, CT

3d•Onsite

About The Position

Scranton Motors is seeking a creative, energetic, and automotive-minded Marketing Manager to generate buzz and create engaging content that drives customers to their dealership. This role goes beyond basic content posting, focusing on innovative video and digital marketing strategies to capture attention and convert it into sales. The ideal candidate will have a strong understanding of current digital marketing trends, particularly in video creation and social media, and the ability to translate creative ideas into measurable business results. This is an opportunity to shape the future of a well-established, family-owned dealership's marketing efforts.

Requirements

Professional experience in marketing, social media, digital content, video production, advertising, or a closely related field.
Strong video editing experience.
Demonstrated ability to create engaging social media content.
Strong creative instincts and visual storytelling ability.
Experience writing scripts, captions, hooks, and calls-to-action.
Understanding of major social media platforms and their different audiences.
Comfortable incorporating music, audio, graphics, transitions, and other creative elements into video.
Ability to manage multiple projects and deadlines.
Excellent written and verbal communication skills.
Ability to work collaboratively with salespeople, managers, and dealership leadership.
Portfolio or examples of previous creative/video/social work.

Nice To Haves

Automotive industry marketing experience.
Dealership marketing experience.
Experience with automotive marketplaces, digital retailing, automotive advertising, or automotive media.
Experience creating short-form video for Reels, TikTok, YouTube Shorts, or similar platforms.
Experience appearing on camera or directing/coaching others on camera.
Photography and videography experience.
Experience with Adobe Creative Suite, Premiere Pro, Final Cut Pro, CapCut, Canva, or comparable creative platforms.
Knowledge of paid social and digital advertising.
Familiarity with website analytics and campaign measurement.
Understanding of CRM-driven marketing and lead generation.
General Motors brand or dealership experience is a plus.

Responsibilities

Conceptualize, shoot, edit, and publish engaging video content showcasing new and pre-owned vehicles, product features, customer deliveries, employee spotlights, dealership events, service education, community involvement, and seasonal campaigns.
Transform raw footage into polished content using editing, pacing, transitions, graphics, captions, sound effects, and music.
Develop dynamic scripts, hooks, concepts, and calls-to-action to create compelling stories that drive customer interest.
Identify interesting personalities and opportunities within the dealership to create engaging content.
Develop and execute the dealership's social media strategy across platforms including Instagram, Facebook, YouTube, TikTok, and LinkedIn.
Build and maintain an engaging content calendar, creating platform-specific content.
Monitor trends, formats, audio, algorithms, and emerging opportunities on social media platforms.
Develop campaigns around vehicles, promotions, and dealership initiatives.
Respond to audience behavior and engagement, identifying content that resonates with different customer demographics.
Maintain brand consistency while keeping content fresh and growing the audience organically.
Test new ideas and continuously improve strategy based on performance.
Understand target customer demographics for different brands (Cadillac, GMC) and tailor content accordingly.
Identify employees comfortable on camera and develop recurring personalities and content concepts around them.
Help salespeople tell better stories and leadership communicate what makes Scranton Motors unique.
Continuously explore emerging social media trends, new video formats, editing techniques, trending audio/music, AI-assisted creative tools, content creation technology, automotive marketing trends, audience targeting strategies, competitor activity, and local market opportunities.
Monitor performance metrics including reach, impressions, video views, watch time, engagement, audience growth, website traffic, lead activity, campaign performance, customer inquiries, and content-driven showroom opportunities.
Use performance insights to refine strategy and ensure content is effective in reaching the right people and creating measurable interest.