Automotive Internet Sales Manager

Stan McNabb Chevy Cadillac of Columbia•Columbia, TN

16h•Onsite

About The Position

Automotive Internet Sales Manager We are seeking a results-driven Automotive Internet Sales Manager to lead and grow our dealership’s online sales operations. This role is responsible for managing digital leads, optimizing the customer experience, and driving internet sales performance from first contact to showroom appointment and beyond. The ideal candidate is highly organized, tech-savvy, and passionate about converting online opportunities into measurable sales results.

Requirements

Previous automotive sales or internet sales management experience
Strong knowledge of CRM systems and digital lead platforms
Excellent communication skills (phone, email, text)
Proven track record of meeting or exceeding sales targets
Strong leadership and coaching abilities
High level of organization and attention to detail
Ability to work in a fast-paced, performance-driven environment

Nice To Haves

Experience with tools like DealerSocket, VinSolutions, or similar CRMs
Understanding of digital marketing (SEO, paid ads, lead generation)
Ability to analyze data and adjust strategies accordingly
Strong closing skills and objection handling

Responsibilities

Manage all incoming internet leads (website, third-party platforms, social media, and email)
Respond to customer inquiries quickly, professionally, and effectively
Set, confirm, and manage appointments to maximize showroom traffic
Lead, train, and motivate the internet sales team (if applicable)
Monitor CRM activity to ensure proper follow-up and lead handling
Track and improve conversion rates (lead-to-appointment, appointment-to-sale)
Work closely with sales managers and BDC to align strategies
Maintain accurate customer records and reporting within CRM
Develop and execute digital sales strategies to increase lead volume and closing ratios
Ensure a top-tier online customer experience that reflects dealership standards