Automotive General Manager
About The Position
Larson Automotive Group is seeking an accomplished Automotive General Manager who knows how to win—through people, performance, and culture. This is a rare opportunity for a proven dealership leader to take full ownership of a store, build a high-performing team, and shape the future within a respected, family-owned organization. We’re looking for a results-driven, customer-focused leader who understands that sustainable success comes from developing people, executing with discipline, and delivering an exceptional guest experience—every time. At Larson, we don’t believe in managing from behind a desk. We believe in visible leadership, clear expectations, accountability, and genuine care for our teams and communities.
Requirements
- Proven success as a General Manager or General Sales Manager in an automotive dealership
- Strong understanding of dealership financials, KPIs, and operational controls
- A people-first leader with a track record of developing managers and building culture
- Customer-focused mindset with a passion for reputation and long-term growth
- Confident decision-maker who thrives with autonomy and accountability
- High integrity, strong communication skills, and executive presence
- Available to work flexible hours & weekends.
- Ready to hit the ground running on learning new product ins & outs.
- Effective communication skills.
- Professional, well-groomed personal appearance.
- Basic mathematical aptitude.
- Ability to apply and understand reasoning.
- Clean driving record, with valid driver license.
- Willing to submit to a background check & drug screening.
- Associate’s degree or equivalent from two-year College or technical school; or one to two years related experience and/or training; or equivalent combination of education and experience.
- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Responsibilities
- Lead the Business – Take full responsibility for dealership performance across sales, fixed operations, customer satisfaction, and profitability
- Build High-Performing Teams – Recruit, develop, coach, and retain top talent at every level
- Drive Results – Set clear goals, track KPIs, and execute strategies that consistently deliver strong financial performance
- Elevate the Customer Experience – Champion a guest-first culture rooted in transparency, trust, and long-term relationships
- Operational Excellence – Oversee inventory strategy, expense control, process improvement, and brand standards
- Strategic Growth – Partner with executive leadership to implement forward-thinking sales, marketing, and operational initiatives
- Lead from the Front – Be present, engaged, and accountable—your leadership sets the tone
Benefits
- Medical Insurance with a $0-cost employee plan option (after 60 days)
- Optional Dental & Vision Insurance
- Company-Paid Life & AD&D Insurance ($10,000 Life / $40,000 AD&D)
- Additional Coverage Options – Supplemental life, LTD, accident, hospital indemnity & pet insurance
- 401(k) with Company Match – 50% match on first 4% (eligible after 60 days, age 21+)
- Paid Time Off – Accrues from day one; usable after 90 days
- Employee Assistance Program (EAP) & KOFE Financial Wellness Program
- Employee Vehicle Purchase Program with exclusive pricing
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
Associate degree
