Automotive Business Development Representative

Serra Ford Farmington Hills•Farmington Hills, MI

About The Position

Do you love working with new technologies and innovative products? Serra Ford Farmington Hills is seeking energetic individuals to join our unique and fast-paced Business Development Team. This is a great opportunity to start your career in retail automotive and familiarize yourself with the entire dealership experience. Previous experience is preferred. An Automotive BDC (Business Development Center) Representative manages customer communication (calls, emails, chats) to convert leads into scheduled sales or service appointments, focusing on prompt follow-up, appointment setting/confirmation, and database management using a CRM, acting as the crucial first contact to build rapport and drive showroom and service traffic. They handle inbound/outbound calls, respond to online inquiries, maintain customer records, and coordinate with sales/service teams, requiring strong communication, computer, and sales-oriented skills. At Serra Ford Farmington Hills, we strive to make every customer a customer for life. Happy employees make happy customers, and we reward individuals who are ready to work hard and stay motivated. Every employee at Serra Ford Farmington Hills is absolutely critical to its success. Our promise is to keep delivering the same award winning service and value that our community has come to expect from our dealership through the years.

Requirements

Excellent verbal and written communication skills.
Strong computer and CRM proficiency.
High school diploma or GED.
Customer service experience.
Ability to work in a fast-paced environment.
A positive attitude and knack for sales/marketing.

Nice To Haves

Previous experience is preferred.

Responsibilities

Lead Management: Respond quickly to internet leads, phone calls, and website inquiries.
Appointment Setting: Schedule sales appointments for the showroom and service appointments for the service department.
Customer Follow-Up: Confirm appointments, reschedule no-shows, and maintain contact with customers.
Communication: Handle high volumes of inbound/outbound calls, emails, and chats with a courteous and professional manner, often using scripts.
CRM/Database Management: Accurately log all customer interactions, update information, and track leads in the dealership's software.
Product Knowledge: Maintain knowledge of current inventory, promotions, and dealership offerings.
Sales Support: Assist sales and service teams by ensuring leads are properly handled and customers are prepared for their visit.