Audit & Tax Marketing Manager

Grant Thornton - Northern Ireland•Chicago, IL

10h•Hybrid

About The Position

Grant Thornton is seeking a Tax and Audit Marketing Manager to join the team. The Marketing Manager for Tax and Audit supports the execution of marketing programs that promote the firm’s Tax and Audit practices and drive awareness, client engagement, and pipeline growth. Working closely with Tax and Audit leadership and the marketing team, this role helps translate business priorities into targeted campaigns, thought leadership initiatives, and go-to-market programs. The position focuses on implementing integrated marketing efforts across priority services and industries, coordinating content and campaign execution, and ensuring alignment with firmwide marketing initiatives. This role is ideal for a collaborative, execution-oriented marketer with experience in professional services or B2B environments who thrives in a fast-paced, matrixed organization and can manage multiple initiatives simultaneously.

Requirements

Bachelor's degree in Marketing, Business, Communications or related field; MBA preferred
5–7 years of marketing experience with at least 3 years in B2B professional services, preferably in accounting, tax, audit, or consulting environments
Familiarity with Tax and Audit services, including compliance, reporting, and regulatory landscapes, preferred
Thorough understanding of various marketing channels and their relevance to achieving strategic business goals
Strong written and verbal communication skills with ability to create compelling content and presentations
Excellent project management, critical thinking, and organizational skills with strong attention to detail
Highly collaborative and able to work within and through teams to achieve stated goals
Demonstrated ability to be a trusted advisor, consistently sought out for advice by leadership and stakeholders
Innovative and creative approach to developing work products and solving complex problems
Commitment to actively learning and adopting best practices from across the team
Ability to thrive in a high-growth, matrixed organization with shifting priorities
Advanced skills with Microsoft applications: Outlook, Word, Excel and PowerPoint
Experience with marketing automation platforms, CRM systems, and digital marketing tools
Can travel as needed

Nice To Haves

MBA preferred
Familiarity with Tax and Audit services, including compliance, reporting, and regulatory landscapes, preferred

Responsibilities

Support the planning and execution of go-to-market campaigns aligned to priority Tax and Audit services and industry sectors
Coordinate integrated marketing campaigns across digital, content, events, and thought leadership channels
Support marketing initiatives tied to regulatory changes, compliance updates, and emerging issues impacting Tax and Audit clients
Assist with cross-functional campaigns that align Tax and Audit services with broader firm capabilities
Manage development and distribution of Tax and Audit marketing content including insights, alerts, reports, and campaign materials
Coordinate with internal subject matter experts, business leaders, and marketing teams to deliver campaign assets and programs
Collaborate with Advisory and firmwide marketing teams to ensure consistent messaging and coordinated marketing efforts
Track and report on campaign performance metrics such as engagement, lead generation, and pipeline contribution
Maintain campaign calendars, coordinate project timelines, and ensure marketing initiatives are delivered on schedule
Identify opportunities to improve campaign effectiveness, marketing processes, and overall program efficiency
Support marketing integration activities related to acquisitions, including brand alignment and campaign coordination
Other duties as assigned