Audience Segmentation Intern
About The Position
Haymarket Media, Inc. is seeking an Audience Segmentation Intern to join the Email Operations team. This position is located in our New York City office, with three days on-site (Tuesdays, Wednesdays, and a team flex day) and two days remote. Job Overview: The Audience Segmentation Intern should have a strong interest in where marketing strategy and data science meet. You will play a pivotal role in identifying unique customer personas, building targeted segments, and analyzing behavioral trends to drive engagement. This is a hands-on role where your data insights will influence our strategic planning and campaign execution.
Requirements
- Currently pursuing a degree in Marketing, Data Analytics, Statistics, Psychology, or a related field.
- Strong analytical skillset - the ability to build data and analyze its implications
- Proficient with Google Sheets and Excel and the ability to quickly learn systems supporting internal processes, such as Oracle’s Unity, and Eloqua
- Detail-oriented and accurate, able to manage simultaneous activities with precision
- Experience working cross-functionally with different teams
Nice To Haves
- Previous relevant internship experience preferred
Responsibilities
- Support the daily execution of audience development across Medical and Business Marketing verticals using Eloqua and Unity
- Report and analyze audience behavior trends and test new tactics to enhance performance
- Assist with reporting audience data to ensure segments are accurate and up-to-date
- Help analyze the effectiveness of targeted campaigns—comparing how different segments respond to various messaging
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What This Job Offers
Job Type
Part-time
Career Level
Intern
