Summer Intern- Product Marketing, AI and Customer Segmentation

Sharp Electronics Corporation • Downers Grove, IL

23d • Hybrid

About The Position

Sharp’s Pro-AV Product Marketing team is seeking a highly motivated Summer Intern to help shape the future of our go-to-market strategy through data-driven, AI enabled customer segmentation. This role will focus on developing a segmentation model that identifies key customer groups, buying propensity, and optimal routes to market. Insights learned will help influence product prioritization, positioning, and promotional strategies. This is a hands-on, high-impact opportunity to work closely with senior marketing leadership while gaining real-world experience at the intersection of AI, analytics, and product marketing. WHAT YOU’LL GAIN: Real-world experience applying AI and analytics to product marketing strategy Exposure to B2B product marketing within a global technology company Direct mentorship from the Director of Product Marketing and company leaders Opportunity to influence decisions that impact product strategy and sales outcomes Experience working at Sharp’s ProAV headquarters in Downers Grove, IL

Requirements

• Currently pursuing a Bachelor’s or Master’s degree in Marketing, Business, Analytics, Data Science, Computer Science, or a related field
• Strong analytical and problem-solving skills
• Interest or coursework in AI, machine learning, data modeling, or advanced analytics
• Ability to structure ambiguous problems and turn data into clear business insights
• Proficiency with Excel, PowerPoint, and data analysis tools (e.g., Python, R, SQL, or similar is a plus)
• Strong written and verbal communication skills
• Self-starter with curiosity, attention to detail, and a collaborative mindset
• Interns must have reliable transportation.

Responsibilities

• Develop an AI-enabled customer segmentation framework for Sharp’s display products
• Identify and define key customer segments based on attributes such as industry, use case, size, and buying behavior
• Build a structured framework to evaluate: Product attributes and value drivers Key customer profiles and decision makers Propensity to buy across segments Predominant channels and routes-to-market (RTM)
• Analyze internal and external data sources to generate actionable insights
• Translate analytical findings into clear recommendations that support: Product prioritization Product positioning and messaging Promotional and go-to-market strategies
• Present findings and recommendations to the Product Marketing leadership team

What This Job Offers

• Career Level: Intern