Audience Relations Senior Specialist

SAP•New York, NY

74d•Hybrid

About The Position

SAP Global Marketing, Inc. seeks an Audience Relations Senior Specialist at our New York, NY location to build and maintain trust with key stakeholders including analysts, civil society organizations, employees, financial community, influencers, media, bloggers, and public policy makers. The role involves educating and engaging stakeholders through programs, campaigns, and events, sharing audience-relevant news, facts, and stories, monitoring discussions, and ensuring crisis readiness. The specialist will counsel the SAP Board and internal stakeholders, develop and maintain communication plans, manage budgets and financial forecasts, and continuously evolve channels and programs based on impact measurement. This position requires leveraging knowledge of assigned topics within audience relations and a broader understanding of Global Corporate Affairs (GCA) and SAP strategy, financials, ecosystem, products, priorities, and Board areas. The role also involves maintaining independent relationships with external audience members, counseling the team, solving complex problems, representing assigned topics, and providing constructive feedback.

Requirements

Bachelor’s degree or foreign equivalent in Marketing, Business Administration, Communications, Information Systems or a related field of study and six (6) years of progressive post-baccalaureate experience in the job offered or related occupation.
Alternatively, a Master’s degree or foreign equivalent in Marketing, Business Administration, Communications, Information Systems or a related field of study and four (4) years of experience in the job offered or related occupation.
Experience must involve three (3) years in Customer relationship development.
Experience must involve three (3) years in Leading a program including budget across marketing and product engineering teams.
Experience must involve three (3) years in Executive maturity and ability to deliver coaching pre/post analyst engagements.
Experience must involve one (1) year in Handling escalation of evaluations.
Experience must involve one (1) year in Development and delivery of Analyst Relations strategy.
Experience must involve one (1) year in Data analyzation tools such as Architect or Oz.
Experience must involve one (1) year in Gartner Magic Quadrants and other relevant evaluative research.

Responsibilities

Educate and engage stakeholders through programs, campaigns and events.
Share audience-relevant news, facts and stories.
Monitor SAP and IT-related audience discussions and ensure crisis readiness.
Counsel the SAP Board and internal stakeholders.
Develop and maintain a communication plan based on company and audience requirements.
Identify budget requirements and manage financial forecasts.
Continuously evolve channels, formats and programs based on impact measurement to best meet audience-specific requirements.
Utilize the knowledge or experience of assigned topics within audience relations area.
Leverage the understanding of entire audience relations area as well as broader Global Corporate Affairs (GCA) and SAP strategy, financials, ecosystem, products, priorities and Board areas.
Know external audience, maintain independent relationships with selected members of external audience.
Counsel team and lead on assigned topics within audience relations area.
Solve complex problems within area of assigned topics.
Represent assigned topics within audience relations area and GCA, where applicable.
Provide constructive feedback to cross-functional colleagues and managers.
Create audience-specific corporate messaging on assigned topics.
Own subtopic in high-impact programs or campaigns, independently set priorities, decide and drive tactics and deliver strong results.
Contribute to annual communications plan.
Create common ground on assigned topics and get colleagues to work towards joint goal.
Contribute to evolution of strategy/communications plan in audience relations area by providing solutions on assigned topics as well as relevant information and insights from other parts of GCA (e.g. regions), the SAP business (e.g. industries) or the relevant audience group (through e.g. monitoring).
Focus on sharing, synergies and re-use as well as working in a highly integrated fashion.
Act as a solid contributor in crisis situations.
Act as a team lead or undertake supervisory responsibilities.