Audience Editor, Video Platforms

The Guardian•New York, NY

2d•$110,000 - $115,000•Hybrid

About The Position

The Guardian is a global news organization that delivers fearless, independent journalism. From breaking news and award-winning investigations to in-depth coverage of technology, sports, film, culture, and lifestyle, the Guardian offers a global view that deepens our audiences' understanding of America and the world. Headquartered in New York City, Guardian US is an entirely digital operation that seeks to engage US readers by combining the Guardian's international coverage with US voices and expertise. Core coverage areas include US politics, technology, the climate emergency, economic and racial inequality, health, sports, culture, and more. Guardian US launched in 2011 and has bureaus in New York, Washington DC, New Orleans, and Los Angeles. The Guardian is an independently owned, mission-driven organization funded by readers around the globe. It's the talent, energy, and commitment our people bring to The Guardian that makes us who we are. Across our business, we have some of the most creative thinkers in media and beyond, award-winning journalists, cutting-edge commercial teams, digital talent, and more. As the Audience Editor, Video Platforms for the Guardian’s US office, you will pursue ambitious and data-informed off-platform channel growth in line with editorial values, with a particular focus on YouTube.

Requirements

Strong understanding of: Guardian brand
Audience growth strategies
Formats that perform natively on YouTube, TikTok and Instagram
Video-first platform algorithms
Retention curves, click through rate, engagement rate and watch time
An understanding of the evolving ways people consume news video on and off platform.
Value of community building and affinity
Strong experience of: Building content calendars
Identifying repeatable formats and series
Turning learnings from metrics into actions
Working collaboratively with brand partnerships
Integrating ads and comms with off-platform journalism
Optimising for monetisation
Proven ability to use data to inform decision-making
Running experiments around AB testing story structure, format and cadence
Ideally, you’ll have a demonstrable ability to bring a diverse perspective to this role

Nice To Haves

Collaborative, open and inclusive in approach, able to build relations with people at all levels, both internally and externally
Comfortable engaging with analytics to take a data-informed approach to decision-making
Strong editorial judgment
Willingness to embrace a visual, multi-format approach and think beyond text at the point of commission.
Ability to work, independently, under pressure and prioritise to meet tight deadlines whilst maintaining a high level of accuracy.
Enthusiastic about experimenting with new formats and ways of reaching audiences.
Understanding of audience needs and behaviour across different platforms.
Open to learning new skills and adaptable in applying your existing expertise in new ways.
Keen to innovate and experiment in your daily work, seeing every outcome as a chance to learn and improve.
Knowledge of our values: honesty, integrity, courage, fairness, and a sense of duty to the reader and the community.

Responsibilities

In partnership with the US audience team and channel managers globally, help develop and execute a YouTube-first content strategy that leverages shortform and longform video and community engagement features to deepen audience loyalty and drive channel growth.
Manage content calendars, including integration of comms, marketing, and commercial messaging to ensure balance of output is in line with high level strategic aims
Help ensure Guardian journalism is presented in the right format on the right platform at the right time
Identify new formats and opportunities for the Guardian to reach new audiences and build communities
Analyse the off-platform performance of our journalism, providing feedback to teams about what has worked well and what could be better
Pursue responsible channel growth, optimising for engagement and affinity
Algorithm analysis, keyword/SEO optimisation, and title/image optimisation
Track topic and format trends and monitor competitive positioning
Ensure off-platform journalism meets style and reflects Guardian values
Optimize videos through rigorous A/B testing across headlines, imagery and metadata
Grow the YouTube and social audiences to new high-priority channels, including our new video podcast, Stateside, and Guardian soccer