Audience Development Lead, Brands & Agencies – POSSIBLE US

Hyve Group Ltd•New York, NY

3d•Hybrid

About The Position

POSSIBLE is the premier event bringing together the global marketing ecosystem — brands, agencies, platforms, and the technology and innovation shaping the future of marketing. As one of the portfolio's flagship growth brands, POSSIBLE is scaling fast, and brand marketers are at the centre of that growth story. As the Audience Development lead for brands and agencies, you will be responsible for building, nurturing and securing a portfolio of strategic brand and agency leaders for POSSIBLE US, year-round. This is a hands-on, individual contributor role. You will personally own a recruitment target for a core sector of brands and agencies the cycle for the Hosted Buyer Program – also supporting paid ticket sales, from prospecting through to onsite delivery. You will be a champion for enduring client relationships, expanding current accounts and researching new brand and agency partnerships, with an enthusiastic and creative approach to relationship building. You will be a target-driven seller with a track record of meeting and exceeding recruitment goals, comfortable working with autonomy in a fast-paced, entrepreneurial environment. You will be an excellent and confident communicator and presenter, both virtually and in person, and will bring creativity to all means of outreach to build relationships with the right buyers and partners.

Requirements

Minimum 5–7 years' experience in a targeted, performance-based attendee acquisition, account management, or sales role, ideally within events, media, or the marketing/advertising ecosystem
Proven track record of carrying and overachieving a personal sales or recruitment target
Confident senior/C-suite presenter, able to build credible relationships with brand and agency leaders
Skilled in consultative, relationship-led sales or recruitment approaches
Strong analytical skills, comfortable working in Excel (pivot tables, VLOOKUP, formulas) for pacing and reporting
Knowledge of CRM tools such as HubSpot, ZoomInfo, or similar
Strong market awareness of the marketing, advertising, or agency ecosystem
Exceptional verbal and written communication skills
Comfortable operating with autonomy in a fast-paced, entrepreneurial environment
Based in or willing to work from the New York office

Nice To Haves

Experience recruiting or selling into agencies, brands, or the marketing/advertising community specifically
Experience contributing to buyer recruitment playbooks used across multiple shows
Experience scaling attendee acquisition for a growing or newly launched event

Responsibilities

Own a portfolio of strategic brand and agency accounts, developing existing relationships and generating new connections across the marketing ecosystem
Carry a personal sales target, recruiting buyers for the Hosted Buyer Program as well as supporting paid ticket sales for agencies and brands
Arrange virtual and in-person meetings and presentations with individuals and accounts to deliver registrations of senior marketing, brand and agency contacts
Meet weekly and monthly attendee acquisition and revenue targets
Prospect via phone and digital outreach to grow new business pipelines, following up on marketing efforts and leveraging data platforms directly (LinkedIn, HubSpot, ZoomInfo)
Identify and engage with senior and C-suite executives, confident to understand their key priorities and communicate POSSIBLE's value proposition and portfolio capabilities
Develop outreach strategy and core messaging, including value propositions, email templates, and onboarding/retention materials
Analyse audience makeup and identify growth segments, adjusting approach by vertical, seniority, and account type to meet recruitment goals
Maintain attendance trackers and pacing models, and produce contingency plans when recruitment is off-pace against target
Be a POSSIBLE advocate, creating your own social presence in line with the brand, responding to community conversations and sparking discussions of your own
Stay up to date with marketing and advertising industry trends, bringing them forward and contributing to the community roadmap
Cross-collaborate with content, marketing, events and sales to ensure the community is leveraged to meet team and org-wide goals
Regularly build data and ensure CRM is updated daily with new leads and opportunities
Demonstrate high standards of customer service and community building
Contribute to the wider buyer recruitment playbook, sharing learnings and best practice across the broader show portfolio