Audience Analyst - Content

USA TODAY Co.

2d • Remote

About The Position

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com
USA TODAY is looking for an Audience Strategist, Shopping to lead audience planning and distribution strategy for commerce content. This role serves as the architect of how shopping content is promoted and surfaced—ensuring the right content reaches the right audience at the right time across platforms. The strategist plays a critical role in aligning editorial, audience, and revenue priorities to drive performance. This role reports to the Editorial Director, Shopping.
The ideal candidate has strong news judgment, a sharp understanding of audience behavior, and experience using data to inform strategy and real-time decision-making. They are highly collaborative, organized, and comfortable operating in a fast-paced, performance-driven environment.

Requirements

• 3+ years of experience in audience strategy, newsroom planning, SEO, growth, or digital media
• Strong understanding of how content performs across platforms, including search, social, newsletters, and on-site experience
• Experience using AI and automation tools to inform audience strategy, optimize distribution, and identify growth opportunities across platforms
• Experience using analytics tools to inform decisions and optimize performance
• Demonstrated ability to make fast, data-informed decisions in a deadline-driven environment
• Excellent news judgment and understanding of timing, relevance, and audience intent
• Strong communication and organizational skills, with the ability to coordinate across multiple teams

Nice To Haves

• Familiarity with commerce, affiliate, or revenue-driven content strategies is a plus

Responsibilities

• Create and manage audience and promotion plans tied to commerce priorities, including shopping tentpoles, seasonal moments, partnerships, book launches, and USA TODAY Store campaigns
• Own distribution strategy across platforms, including site placement, newsletters, social, search, and emerging channels
• Use real-time and historical performance data to adjust strategy and optimize content reach, engagement, and revenue
• Work closely with editors, reporters, and commerce teams to align content planning with audience opportunities and high-intent moments
• Identify opportunities to amplify, resurface, or extend the lifecycle of high-performing commerce content
• Partner with newsroom and audience teams across the network to scale distribution and sharing of commerce content
• Coordinate execution across teams, ensuring clarity in priorities, timing, and promotion strategy
• Lead post-campaign analysis and translate results into actionable insights and repeatable playbooks

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed