Atomic Sales & Marketing Director

Amer Sports•Ogden, UT

6d•Onsite

About The Position

The Atomic Sales & Marketing Director is responsible for driving sales growth in the United States by developing and executing an annual go-to-market strategy that integrates high-impact marketing campaigns, sales leadership, and strong brand positioning. This role oversees overall US sales performance, manages sales agencies, and leads local marketing teams. Reporting to the General Manager of Atomic North America, the Sales and Marketing Director serves as a critical link in understanding market trends, analyzing market share, and delivering profitable, sustainable growth. To achieve this, the role anchors on two strategic pillars: mastering the hard commercial mechanics of the US business, while providing the soft leadership and influence needed to drive organizational alignment. This position works in close partnership with commercial, marketing, and product teams to ensure cohesive execution across the US market and the wider Amer Sports ecosystem.

Requirements

Minimum of 5–7 years of progressive leadership experience within an international, branded sporting goods environment, backed by a proven track record of delivering profitable, sustainable growth.
Bachelor’s or Master’s degree in Business Administration, International Management, Finance, Economics, or a closely related field is highly preferred.
Advanced executive education or professional certifications in Corporate Strategy, Financial Management, or Advanced Negotiation will be considered a distinct advantage.
Proven P&L ownership at country level, with accountability for revenue growth and overall financial performance.
Experienced skier across playgrounds
Strong commercial acumen, including pricing strategy, margin optimization, trade terms negotiation.
Strong marketing exposure including development and execution of integrated go-to-market strategies.
Experience operating within wholesale and distribution models, with clear understanding of channel economics and partner segmentation.
Solid understanding of omnichannel business models, including the interaction between wholesale, own retail, and digital channels.
Experience working in matrix organizations with cross-functional alignment across Sales, Marketing, Product, Supply Chain, and Finance.
Professional development in sales leadership, governance, or international business.
Long-term business management experience within a branded, international environment, with a proven track record of driving sustainable growth and market share expansion.
Strong understanding of the US sporting goods wholesale and distribution landscape, including channel strategy, partner segmentation, and go-to-market execution.
Strong understanding of marketing funnel metrics and experience delivering high-impact campaigns across multiple mediums.
Demonstrated expertise in pricing strategy, margin management, trade terms, and contract structuring.
Proven ability to develop and execute Business Plans that translate strategic priorities into measurable business results.
Solid knowledge of omnichannel integration, specifically the interaction between wholesale, owned retail, and digital channels.
Strong analytical capability with experience in financial forecasting and KPI-based performance steering.
Experience operating successfully in matrix organizations with global and regional interfaces.
Professional fluency in English; additional languages are considered a plus.

Nice To Haves

Additional languages are considered a plus.

Responsibilities

Define and Execute Growth Strategy in the US
Develop and implement a comprehensive growth strategy aligned with North American brand objectives, marketing campaigns, sales targets, and the product team.
Measure growth by sustainable revenue and profitability, rather than topline expansion alone, to ensure premium positioning across all channels.
Operate the US market with clear targets, predictable planning processes, and strong forecast metrics.
Drive Sales Excellence and Distribution Quality
Manage the end-to-end wholesale strategy alongside e-commerce and owned retail sales responsibilities to strengthen brand presence and elevate the consumer experience.
Identify and prioritize high-impact epicenter opportunities within the United States, including selective wholesale expansion and potential retail opportunities.
Build Brand Equity and Consumer Engagement
Lead targeted investments in priority markets to strengthen brand awareness and desirability.
Oversee integrated marketing and GTM plans that balance global consistency with US relevance to drive awareness, desirability, and sell-through performance.
Maintain high-level relationships across key media, PR firms, and industry partners.
US Sales and Marketing Leadership
Select, manage, train, and set annual sales targets for independent regional sales representatives, reviewing performance on a yearly basis.
Establish a high-performing US Sales & Marketing organization with clear roles, accountability, and defined ways of working.
Drive operational discipline, aligned governance with the GM, and strong partnerships across the global organization and wider Amer Sports ecosystem.
Remain intimately familiar with all aspects and technical details of the Atomic product range across all ski categories.
Oversee the US Marketing Strategy and Plan
Lead the development of fully integrated, consumer-facing programs and drive key brand marketing initiatives in alignment with a unified sales and commercial plan (inclusive of digital experience, community and sports marketing, events, branded space, PR, etc.).
Develop annual marketing plans in strong alignment with sales, commercial, and HQ marketing teams to achieve shared sales and brand targets.
Strategic Leadership & Influence
Foster Culture: Inspire and lead the US team to deliver continued performance, building trusted relationships and fostering a culture of excellence.
Prepare GTM Execution: Work closely with marketing and product teams to ensure proper Go-to-Market preparation and execution are in place.
Leverage Capabilities: Build strong internal partnerships to ensure strategic alignment and leverage shared capability sets.
Network Across Ecosystems: Establish and foster relationships within the Amer Sports organization, external partners, and key stakeholders within the ski industry.