4-H Primitive Pursuits Communication Coordinator

Cornell Cooperative Extension•Ithaca, MI

22h

About The Position

The Creative Designer is responsible for the implementation of coordinated public relations and marketing efforts, as well as creating engaging online and offline marketing content for 4-H Primitive Pursuits. The Creative Designer may provide input to planning and strategic communications/marketing efforts. This position involves diversified duties requiring knowledge of marketing, public relations, desktop publishing and website software. The Creative Designer works in partnership with the Marketing Coordinator (Temp Program) and collaborates with the Primitive Pursuits Operations Coordinator in all projects regarding planning for and creating marketing materials to promote the programs of 4-H Primitive Pursuits.

Requirements

Associate or Equivalent Education (GED/High School Diploma + 1 yr transferrable program/functional experience)
Experience relevant to the role of the position
Demonstrated ability to communicate effectively through oral, written and visual channels using traditional marketing materials, as well as digital technology
Ability to design and technically execute creative, dynamic, and interactive user-friendly web pages and social media content
Computer literacy, including experience with the Macintosh and/or PC-based Windows environment
Familiarity with basic design software, web editing software, e-commerce software
Outgoing, creative and caring personality with a strong desire to grow professionally and personally
Ability to meet travel requirements associated with this position
Ability to meet acceptable background check standards, if required
Ability to work flexible hours which may include evenings and/or weekends, as appropriate

Nice To Haves

5 years of design or comparable experience
Experience managing Google Ads
Experience with AI generated content
Experience with Adobe Suite software
Experience with video production, journalism and photography
Experience with and/or enthusiasm for working with youth outdoors

Responsibilities

Support Primitive Pursuits team in developing appropriate strategies to maximize return on investment.
Assist with the continual development of Primitive Pursuits brand as it pertains to values, deliverables, and quality of program, as part of the Primitive Pursuits team.
Assist in planning effective strategic communications.
Under direction of supervisor, manage and plan website pages to strategically increase lead generation, email opt-ins, enrollment, and other organizational goals.
Monitor website, social media and other communication methods' use-age and support the measurement of the effectiveness of marketing efforts.
Make recommendations to supervisor for strengthening and improving the marketing plan.
Act as production and marketing expert for staff within the program by consulting with them on marketing projects and providing high level advice on creation of marketing materials.
Under direction of supervisor, enhance relationships with community organizations in order to build connections to enhance marketing efforts.
Ensure that social media content contains current and timely program related news and information, under the established program parameter.
Develop customer profiles and segmentation.
Upgrade website based on changes in program and program needs.
Design and create online and offline marketing and fundraising campaign materials.
Initiate regular website updates and online content creation and implement strategic development plans for 4-H Primitive Pursuits website.
Design, create, and deliver all email newsletters to various audiences.
Design and create new webpages and make appropriate updates to existing webpages.
Support educator staff with preparation of program brochures and fliers.
Coordinate displays and represent Primitive Pursuits at events, fairs, under guidance of supervisor.
Handle bulk mail and print media delivery to various local outlets.
Coordinate photography and photo tagging, archiving, etc.
Coordinate the placement of advertising in online and offline media.
In cooperation with Supervisor and/or Executive Director, jointly develop and pursue a professional development plan to increase competencies relative to position accountabilities and to address changes in programming and Association priorities.
Collaborate in activities that are in general support of Cornell Cooperative Extension including but not limited to attendance at staff meetings, timely reporting of expenses, working with other staff, general marketing of Extension programs and other duties as assigned.
Support the Association to maintain a safe working environment.
Be familiar and strive to follow any applicable federal, state, local regulations, Association health and safety policy/procedure/requirement and standard.
Act proactively to prevent accidents/injuries and communicate hazards to supervisors when identified.
Appreciate and embrace diversity in all interactions with clientele, staff, volunteers and the public.
Assist the Cornell Cooperative Extension system in reaching out to diverse audiences.
Aware of, and adheres to, established Cornell Cooperative Extension Association of Tompkins County policies and procedures.
Contribute to the overall success of the organization by performing all assigned duties in a professional, timely, and accurate manner.