Asset & Wealth Management, Growth Marketing & Lead Generation, Associate - New York

Goldman Sachs•New York, NY

1d•$85,000 - $160,000•Onsite

About The Position

Goldman Sachs is hiring an Associate for the Digital Marketing team to support its Private Wealth Management business. This role sits within a highly collaborative team focused on accelerating business acquisition and revenue growth, globally. The Digital Leads Program connects with unknown prospects through paid media and Search channels and leverages our website and nurture communications to drive engagement and lead flow. This role will own program reporting, performance insights, lead tracking, and operational enhancements across the Digital Leads Program. The Associate will work directly with global offices, partnering with regional management teams, advisors, and marketing colleagues. They will bring a strong commercial mindset to a team that focuses on accelerating performance for the firm, leveraging analytics and insights to measure program effectiveness, inform program strategy, and identify commercial outcomes. Experience translating business results into impactful storytelling is critical. The ideal candidate will anticipate leadership needs, exercise critical thinking, and bring a collaborative, detail-oriented, and organized approach.

Requirements

Bachelor’s Degree plus 3+ years professional experience with demonstrated knowledge of sales and marketing
Experience in sales enablement with revenue-facing roles
Experience with lead nurture strategies, including scoring that generates qualified leads
Working knowledge of Salesforce and mechanics of lead management
Ability to analyze quantitative metrics and present results of marketing efforts to executives
Judgment and diplomacy when dealing with executives and business partners
Strong interpersonal skills and a desire to work in a team-oriented environment
Ability to work in a fast-paced environment and think clearly under pressure
Strong verbal and written communication skills
Proactive and solution-oriented mindset

Nice To Haves

Experience with email marketing automation technologies e.g. Marketo, Pardot a plus
Financial services industry knowledge a plus

Responsibilities

Manage Digital Leads Program reporting, lead tracking and operations
Own timely and accurate delivery of recurring reporting, ad hoc analysis and program results
Document and monitor prospect personas and trends to identify insights and inform targeting
Work with Product and Engineering teams on lead workflow (Salesforce)
Collaborate with Digital Marketing team to build lead scoring and nurture (Pardot)
Map and refine customer journeys by buyer persona and product category
Drive process efficiencies and leverage GS AI tools to maximize resources
Collaborate effectively across teams and contribute to a dynamic, high-performing environment
Contribute insights to the design and optimization of website landing pages used for prospecting