Associate Vice President of Digital Advertising Strategies

enrollmentFUEL • Chapel Hill, NC

7h • Remote

About The Position

The Associate Vice President of Digital Strategies provides strategic leadership for enrollmentFUEL's digital pillar and serves as the primary advisor on digital marketing strategy for client-partner campaigns. The role leads the development, execution, optimization, and measurement of digital marketing initiatives designed to achieve client-partner enrollment goals and deliver measurable results. The AVP also serves as Account Manager for assigned client-partners, with responsibility for the overall relationship, retention, and growth of those accounts.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field required
• Extensive experience developing, managing, and optimizing digital marketing campaigns
• Comprehensive knowledge of digital marketing platforms, influencer marketing, search engine and AI optimization, advertising metrics, analytics, and a willingness to stay abreast of emerging industry trends
• Adaptability regarding new and changing processes and product changes
• Demonstrated leadership and communication skills, with the ability to collaborate effectively across teams in a remote environment
• Strong organizational, project management, and problem-solving abilities
• Proficiency with Microsoft Office, Adobe Creative Suite, Canva, and other digital marketing content creation tools

Nice To Haves

• Master’s degree preferred
• experience in higher education marketing preferred

Responsibilities

• Serve as the primary strategic advisor to client-partners on digital advertising initiatives, developing and overseeing multi-channel strategies designed to achieve measurable enrollment outcomes and strong ROI
• Lead the analysis and optimization of digital campaigns, using performance data to improve targeting, media mix, creative strategy, and advertising investment
• Lead enrollmentFUEL's Digital Marketing pillar, including managing team members, advancing digital methodologies and solutions, and serving as the organization's internal subject matter expert on digital strategy
• Build trusted relationships with senior client-partner leaders and drive retention and growth by delivering strong results and identifying opportunities to expand digital and related enrollment services
• Partner with Sales, Client Services, and Operations on discovery, solution design, proposals, and strategic initiatives
• Represent enrollmentFUEL through conference presentations, professional engagement, and thought leadership within the higher education community

What This Job Offers

• Job Type: Full-time
• Career Level: Manager