Associate, Social Media Specialist

Eli Lilly and Company•Indianapolis, IN

12d•Hybrid

About The Position

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world. Who We Are We are building a best-in-any-class Social Media Center of Excellence (CoE) that enables Lilly to accelerate, reach, and scale across platforms with precision and agility. The Social Media CoE partners with brand teams, the in-house agency, and external media partners to deliver compliant, customer-centric content that moves at the speed of culture. We are platform experts, process builders, and operational problem-solvers who believe in the power of storytelling, the importance of governance, and the value of data-informed execution. What We’re Looking For We’re seeking a diligent, dedicated Social Media Ops Specialist to join our team reporting to the Associate Director of Social Media Capabilities & Ops. This role is ideal for someone who thrives in fast-paced environments, enjoys solving operational challenges, and has a passion for digital execution. You’ll be the central connector between social strategists, brand teams, the in-house agency, and media partners—ensuring social media content is delivered accurately, on time, and in alignment with brand strategy, regulatory standards and platform procedures. What You’ll Work On Campaign Execution & Publishing Partner with the In-House Agency (IHA) and brand teams to traffic and route paid and organic social tactics via creative grids. Use publishing tools (e.g., Sprinklr, Meta Ads Manager, LinkedIn Campaign Manager) to deploy content across platforms. Implement campaigns in alignment with strategy, ensuring timely delivery and platform optimization. Workflow & Process Optimization Streamline trafficking workflows and complete creative grids efficiently using automation and AI-driven tools. Maintain project trackers, timelines, and status reports to keep teams aligned. Develop and update SOPs, checklists, and training materials; support onboarding of agency partners. Supervise corporate channel workflows, including asset handoffs and monitoring plans. Cross Team Coordination Serve as the point of contact for asset delivery to the media agency, ensuring files meet specifications and deadlines. Collaborate with social strategists and in-house agency to ensure content is produced on brief, on time and optimized for channel. Liaise with internal collaborators (Legal, Privacy, Compliance, Brand) to secure approvals when needed. Operational Excellence Supervise and implement trafficking processes to improve efficiency and reduce errors. Support the Associate Director of Capabilities & Ops in building standard methodologies, tools and workflows Partner with the Capabilities & Ops Manager to detail and share knowledge across the team Find opportunities to automate repetitive tasks and improve turnaround time using AI and workflow tools. Quality Control & Governance Conduct pre-launch QA checks to confirm that content aligns with brand guidelines, regulatory requirements, and campaign objectives. Verify campaign details (e.g., links, tracking codes, targeting specs) prior to handoff. Flag and advance any content that may pose compliance risks. Performance Analysis & Optimization Analyze campaign performance and social metrics to identify trends and recommend improvements. Collaborate with BI&A and media partners to translate insights into actionable workflow enhancements. Support test-and-learn initiatives through content testing and performance analysis.

Requirements

Bachelors Degree in Marketing, Communication, Digital Media, or a related field.
1-3 years of experience in social media operations, marketing, or traffic project management
Qualified applicants must be authorized to work in the United States on a full-time basis.
Lilly will not provide support for or sponsor work authorization and/or visas for this role.

Nice To Haves

Agency or in-house experience
Experience in regulated industries (e.g., pharmaceutical, healthcare, financial services)
Comfort with creative grid management, including coordinating and delivering assets for media execution across platforms.
Familiarity with social analytics and content performance tools (Sprinklr, Meltwater, Hootsuite, or similar).
Strong analytical attitude with the ability to harness data and insights to advise decisions, optimize performance, and demonstrate business impact.
Exposure to omnichannel campaign coordination, ensuring social tactics align with broader digital and media strategies.
A meticulous executor who ensures all visual content aligns with brand guidelines, accessibility standards, and regulatory requirements.
A deep understanding of social media trends, platform algorithms, and audience engagement strategies.
Excellent communication and teamwork skills; comfortable coordinating across in-house agency, strategy and external agency teams.
Strong organizational skills with the ability to manage multiple projects simultaneously.
Ability to communicate technical requirements to non-technical partners
Proficiency in project management tools (e.g. Asana, Workfront, or similar)
Attention to detail and a solutions-oriented approach.
Basic understanding of paid media operations, including trafficking specs, targeting parameters, and campaign setup.
A meticulous executor who ensures all visual content aligns with brand guidelines, accessibility standards, and regulatory requirements.
Technical proficiency in design software and tools (Adobe Suite)
Proven Experience with social media platforms (Facebook Instagram, LinkedIn, YouTube, TikTok) and basic ad specs

Responsibilities

Campaign Execution & Publishing Partner with the In-House Agency (IHA) and brand teams to traffic and route paid and organic social tactics via creative grids.
Use publishing tools (e.g., Sprinklr, Meta Ads Manager, LinkedIn Campaign Manager) to deploy content across platforms.
Implement campaigns in alignment with strategy, ensuring timely delivery and platform optimization.
Workflow & Process Optimization Streamline trafficking workflows and complete creative grids efficiently using automation and AI-driven tools.
Maintain project trackers, timelines, and status reports to keep teams aligned.
Develop and update SOPs, checklists, and training materials; support onboarding of agency partners.
Supervise corporate channel workflows, including asset handoffs and monitoring plans.
Cross Team Coordination Serve as the point of contact for asset delivery to the media agency, ensuring files meet specifications and deadlines.
Collaborate with social strategists and in-house agency to ensure content is produced on brief, on time and optimized for channel.
Liaise with internal collaborators (Legal, Privacy, Compliance, Brand) to secure approvals when needed.
Operational Excellence Supervise and implement trafficking processes to improve efficiency and reduce errors.
Support the Associate Director of Capabilities & Ops in building standard methodologies, tools and workflows Partner with the Capabilities & Ops Manager to detail and share knowledge across the team Find opportunities to automate repetitive tasks and improve turnaround time using AI and workflow tools.
Quality Control & Governance Conduct pre-launch QA checks to confirm that content aligns with brand guidelines, regulatory requirements, and campaign objectives.
Verify campaign details (e.g., links, tracking codes, targeting specs) prior to handoff.
Flag and advance any content that may pose compliance risks.
Performance Analysis & Optimization Analyze campaign performance and social metrics to identify trends and recommend improvements.
Collaborate with BI&A and media partners to translate insights into actionable workflow enhancements.
Support test-and-learn initiatives through content testing and performance analysis.

Benefits

Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance).
In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).

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