Associate SEM Analyst

Sentry Insurance Agency • Nashville, TN

9d • Hybrid

About The Position

Our Associate SEM Analysts support paid media initiatives. As an Associate SEM Analyst, you will assist in the day-to-day management and optimization of campaigns on digital marketing platforms. You will conduct keyword research, ad copy creation, and bid management to improve campaign performance. You will monitor campaign budgets and performance, identifying trends and opportunities for improvement. You will collaborate with the team to analyze data and generate performance reports, providing actionable insights. You will support the implementation and testing of new campaign strategies and tactics. You will communicate effectively with internal stakeholders and external partners regarding campaign status and results. You will stay current on industry trends and best practices to inform campaign strategies and ensure the team is leveraging the latest tools, formats, and best practices.

Requirements

• Bachelors Degree or equivalent related work experience. Degree in Marketing, Business, Communications, Information Systems or a related field.
• Eagerness to learn, adapt, and grow within the fast-paced digital marketing landscape.
• Desire to contribute to a team environment and care about collective success.
• Excellent written and verbal communication skills, with the ability to articulate information clearly.
• Proficiency in Microsoft Excel for data analysis and reporting.

Nice To Haves

• Some foundational understanding or coursework in marketing, analytics, or a related field is beneficial.
• Minimum of 1 year of work experience with Google Ads or paid social (Meta, TikTok, etc.) preferred.

Responsibilities

• Assist in the day-to-day management and optimization of campaigns on digital marketing platforms.
• Conduct keyword research, ad copy creation, and bid management to improve campaign performance.
• Monitor campaign budgets and performance, identifying trends and opportunities for improvement.
• Collaborate with the team to analyze data and generate performance reports, providing actionable insights.
• Support the implementation and testing of new campaign strategies and tactics.
• Communicate effectively with internal stakeholders and external partners regarding campaign status and results.
• Stay current on industry trends and best practices to inform campaign strategies and ensure the team is leveraging the latest tools, formats, and best practices.

Benefits

• Flexibility through a scheduled Hybrid work model.
• In-office workspace and materials for your home office.
• Meal Subsidy available for associates who report to an office.
• 401(K) plan with a dollar for dollar match on your first eight percent, plus immediate vesting.
• Continue your education and career development through Sentry University (SentryU).
• Tuition Reimbursement program.
• Generous Paid-Time Off plan.
• Volunteer-Time off.
• Group Medical, Dental, Vision, Life insurance.
• Parental leave.
• Health and Wellness benefits.
• Well-being and Employee Assistance programs.
• Sentry Foundation gift matching program.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level