Associate Search Strategy Director

Adelphi Group•Toronto, ON

1d•CA$125,000 - CA$135,000•Hybrid

About The Position

In this role, you’ll lead a high-performing team of SEO and SEM marketers in driving best-in-class search strategies for some of the world’s biggest brands. As Associate Search Strategy Director, you know how to unlock the stories found in data and translate those stories into opportunities to meet customers wherever they’re searching across the evolving digital landscape. You’ll use search insights to craft data-driven strategies that demonstrate a deep understanding of our clients’ businesses, objectives, and customers. You’ll also develop strategic search roadmaps and processes to drive measurable results through content strategy, user experience, and a strong technical foundation. You’ll play a critical role in shaping our search services and capabilities, building a high-performance team, and helping our clients achieve top-tier performance.

Requirements

7+ years of search experience
Experience leading both paid and organic search strategies, and the integration of both
Strong communication and presentation skills, with an emphasis on crafting compelling visual stories in slide format
Experience leading and managing a team of search specialists
Proven track record of developing and implementing search strategies that successfully drove performance and conversion growth
Strong project management and organizational skills, with the ability to drive progress and manage multiple projects and deadlines simultaneously
Experience defining and documenting cross-disciplinary internal processes to improve search implementation and best practices
Experience managing SEM campaigns with large budgets (>$100,000)
Deep understanding of search engine algorithms, ranking factors, SEO best practices, and technical SEO
Proficiency in third-party SEO/SEM tools, such as SEMrush, Ahrefs, ScreamingFrog, etc.
Proficiency in data analytics and visualization tools, such as Google Analytics, Google Data Studio, Adobe Analytics, Google Search Console, Tableau, etc.
Strong Excel skills, including pivot tables, vlook-ups, and comfort working with large datasets
Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions
Experience developing and executing content strategies that improve brand visibility, traffic and engagement through content creation and optimization
A proactive, self-starter attitude
Experience managing large-scale website migrations and redesigns
Excellent business acumen, results-orientation, and written communication skills
Experience with testing and leveraging AI tools (ChatGPT, etc.) for search tasks
Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.)
Passion for staying current in a rapidly evolving digital environment, leveraging new tools, and digital marketing channels to gain a competitive edge

Responsibilities

Own the creation, definition, execution, and optimization of integrated SEO/SEM strategies
Represent the Search practice within the agency, serving as a strategic thought leader, entrepreneur, advocate, and educator
Hire, manage, and grow a high-performing team of search strategists
Serve as an integral part of the account leadership team, making recommendations on strategy and approach to drive innovation and performance
Use search data (in conjunction with other research sources) to understand user intent, drive content strategies, and identify business opportunities for clients
Pitch and implement new search projects and service offerings
Define success metrics and translate SEO/SEM results to business objectives
Align paid and organic search strategies to reduce costs while maximizing key business activities
Collaborate with cross-functional teams to incorporate SEO & SEM strategies and best practices
Deliver actionable insights and strategic recommendations to clients through insightful, visually compelling reports
Optimize social search channels (e.g. YouTube, TikTok, Reddit, etc.) to maximize brand and content visibility across the digital landscape
Conduct regular SEO/SEM audits and competitive analyses
Develop and implement AI Search Optimization/GEO strategies
Effectively convey SEO/SEM concepts and success stories in a concise and easy-to-understand manner
Develop frameworks and processes to systematically track and improve search performance
Advise on technical website development to maximize search indexability and visibility, including JavaScript SEO and accessibility considerations for both users and LLM crawlers
Define search-driven guidelines and requirements for page content, copy, page speed, accessibility, indexability, structured markup, site architecture, URL structure, page titles, meta descriptions, headings, anchor text, internal linking, site maps, etc.
Monitor, analyze, and report on search results and performance to both internal and external stakeholders
Keep current with the latest digital trends and changes in the search marketing landscape, identifying new opportunities for clients (e.g. AI search, ML-driven automation, visual search, voice search, social search, etc.)