Associate Sales Director, Programmatic

The New York Times•New York, NY

4d•$37 - $41•Hybrid

About The Position

The New York Times Advertising is hiring an Associate Programmatic Sales Director to join our Sales Team. You will join The Times at a very exciting time, as we tap into the enormous programmatic demand for quality audiences and content from our agency and advertiser partners. Success will require an intensity of effort, demonstrated through targeted outreach, pitch meetings, and securing new PMP deals, in partnership with The Times's vertical sales teams. This is a temp position, beginning mid-October, 2026, covering the Programmatic Sales Director.

Requirements

3+ years experience of the programmatic advertising ecosystem.
2+ years experience programmatic sales
Experience meeting sales goals, with a history of building and nurturing high-value programmatic-buyer relationships within the digital media space.
Experience applying data to inform strategic decisions, forecast trends, and optimize campaign performance
Experience explaining complex programmatic concepts in a clear manner to diverse audiences
Experience operating in ambiguity and strategies to keep pace with industry developments.

Nice To Haves

Publisher experience

Responsibilities

Develop and execute a plan to secure programmatic deals from PMP spenders who are active in the market along with NYTA-direct accounts, in collaboration with the direct sales team.
Oversee client relationships and revenue outcomes, both before and after PMP creation. Work with Account Management, Ad Operations, and Direct Sales to meet client commitments and identify growth opportunities.
Understand agency programmatic needs, determine what KPI's are required for successful PMP outcomes, and recognize how you impact new and prospective advertisers with the NYT audience.
Champion all programmatic-related efforts across the sales organization by being the PMP expert for direct sales. This includes leading post-sale account management collaboration and external client engagements.
Establish and maintain relationships with agency and advertiser buyers, understanding their marketing goals and applying our suite of programmatic products.
Understand where programmatic spend is happening in the market and create conversations with net-new NYTA advertisers.
Understand The New York Times technology stack, to be the first line of defense in supporting troubleshooting deals and addressing obstacles with clients.
Represent buyer needs to guide Ad Product roadmap and Product Marketing collateral toward agreement on external demand.
Collaborate with our teams to ensure campaigns are driving maximum revenue.
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.