Associate Retail Content Manager

Smithfield Foods • Smithfield, VA

9d

About The Position

The position summary states the general nature and purpose of the job. Overall accountabilities are defined in this section. Reporting to the Senior Omnicommerce Manager, the Associate Content Manager leads the execution and optimization of retailer content syndication, categorization, and e‑commerce performance. This role owns product content integrity from end to end, ensuring accuracy and consistency across platforms while maximizing search visibility, shopper engagement, conversion, and alignment with evolving industry trends.

Requirements

• Bachelors’ Degree from an accredited four-year college or university in Business, Marketing, or related field and 3+ years relevant marketing experience; or equivalent combination of education and experience, required.
• Experience acting as a lead by providing training, coaching or mentoring to less experienced staff or though managing a process or project.
• Experience with PIM and content syndication platforms such as Syndigo, 1WorldSync (1WS), Salsify, Item360, and AWS.
• Strong strategic mindset with exceptional critical thinking, problem‑solving abilities, and a solutions‑focused, innovative approach.
• Exceptional project management skills with strong attention to detail, paired with outstanding written, verbal, and presentation skills.
• Proven ability to build relationships, influence stakeholders, and effectively manage multiple agencies and cross‑functional teams.

Nice To Haves

• Self‑starter who thrives in a fast‑paced environment; adaptable, resilient, resourceful, and committed to executing with excellence.
• Willingness to travel up to 10%.

Responsibilities

• Lead the development and execution of optimized product content across digital platforms.
• Partner with brand teams to ensure accurate, complete, and optimized product information—including images, attributes, and descriptions—across all retailer platforms.
• Oversee digital shelf audits, resolve content discrepancies, and ensure consistency, accuracy, and retailer compliance.
• Analyze sales, traffic, content health, and conversion data to identify performance drivers and uncover optimization opportunities.
• Provide data-driven recommendations to optimize the e‑commerce assortment, driving growth and operational efficiency in partnership with Sales and Marketing teams.
• Work effectively with internal Sales, Brand, Item Setup, and Agency teams to ensure seamless execution and alignment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees