Associate Programmatic Trader

EVERSANA•Chicago, IL

12h•$49,440 - $71,000

About The Position

The Associate Programmatic Trader will join our in-house programmatic team, which is within the media team. The Associate Programmatic Trader's primary role is to operate in-platform, executing campaigns that have been planned in partnership with the Programmatic Trader, Manager or other senior leader on the team. The Associate Programmatic Trader is responsible for executing, managing and optimizing that work through the project lifecycle with varying input from the senior programmatic team. The Associate Programmatic Trader must have a strong attention to detail and be able to work in a fast-paced environment. The expectation is that this person comes in with strong attention to detail, willingness to learn and dive deeply into programmatic media and a collaborative, positive attitude.

Requirements

Bachelor's degree or equivalent education plus professional experience required
0-1 years of hands-on-keyboard, programmatic experience building and optimizing campaigns within demand side platforms
Interest and commitment to developing expertise in the following areas with the goal of becoming proficient. At point of hire, the candidate does not need to have these skills. Candidate must be willing to train to achieve them:
Deep understanding of relationship between DSP and other platforms (including ad server, dynamic creative, integrations)
Proficient in demand-side platforms: able to properly set up all components of a campaign with DSP, budget management, campaign optimization, understand creative testing and implementation/rotation, data analysis
Audience planning and segmentation execution
Proficient in third party verification tools (e.g., DoubleVerify, MOAT)
Hands-on-keyboard experience within all or majority of channels: display, mobile, video, connected TV, DOOH, native, custom
Proficient in Microsoft Office properties for day-to-day operational projects and client presentations
Strong Excel skills (including pivot tables, formulas, etc.)
Multitasking across clients to ensure the proper executions of several plans simultaneously
Ability to communicate/propose optimization recommendations with data-driven support
Identify trends in data to drive optimization
Communicate optimizations and shifts in media investments to meet campaign success goals; storytelling
Is a good collaborator – able to connect regularly with the larger media team on monthly dashboard and insights; collaboration with analytics, planning, etc. may also be necessary
Lead executional calls with multiple parties involved (e.g., kickoff calls)
Identify issues; know when to escalate
Ability to troubleshoot effectively
Experience with private marketplace set up

Responsibilities

Effective management and optimization of the live programmatic campaigns
Meet client objectives while implementing and managing programmatic campaigns within agency trading desk
Monitor and analyze campaign expectations on performance, brand safety and viewability to ensure the proper/agreed upon standards are met
Manage campaign calendar, assets, screenshots, billing tracker and all pre/post launch processes
Data analysis and optimization; keep optimization log and date of all optimizations made
Provide performance snapshots and pacing on a weekly basis
Contribute to analytics reporting with optimizations made, additional insights and the context of those insights
Identify and diagnose issues quickly and then escalate those issues to the proper internal stakeholder before they become major problems
Maintain strong vendor and cross-agency partner relationships
Demonstrate confidence and actively participate in internal and external meetings
Contribute to tactical media planning, including forecasting and estimation, in order to build programmatic media recommendations
Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
All other duties as assigned