Associate Product Specialist

LATICRETE International•Bethany, CT

2d•Onsite

About The Position

LATICRETE International is a global, family-owned company with over 65 years in business, operating in over 100 countries. They are a leading construction brand known for high-performance tile and stone installation systems and building finishing solutions. The company's purpose is to improve the built world and the lives of those who build it, striving to connect with and improve the lives of employees, customers, partners, and global communities. They seek passionate and ambitious employees who want to make a difference. This Associate Product Specialist role is a product development and product line management position for a multinational construction materials manufacturer. The individual will support the execution of the organization’s strategic product vision, aligning with business strategies, brand promises, and company values. The role involves working with product managers, cross-functional team members, and external vendors to manage the lifecycles of assigned portfolio products.

Requirements

Bachelor’s degree in business-related concentration
1-3 years product marketing experience
Hands-on work style
Excellent communications & presentation skills
Strong analytical data acumen
Strong presentation and written skills
Proficient in Microsoft Office Programs (Outlook, Word, Excel, PowerPoint, Project)
Physical strength to lift and carry minimum of 25 pounds
Fluent in English
Maintain a positive, cooperative attitude with all employees of LATICRETE and all customers (Team cooperation)
Ability to manage through change and challenges (Dedication, commitment, and flexibility)
Ability to travel up to 20%, domestic and international
Must have or be able to obtain a passport

Nice To Haves

Experience in building or industrial products field
Knowledge of construction materials and techniques
Cannot be afraid to occasionally get dirty!
Second language

Responsibilities

Continually research the applications in which products are used to maintain a superior level of expertise.
Identify market trends and needs through cultivation of consumer insight and market research.
Solicit regular feedback from distributors, contractors, and dealers to help guide internal decisions.
Collect industry data and sales statistics, develop and maintain competitive analysis of products.
Research competitive pricing, value propositions and product positioning strategies.
Improve engagement of internal feedback channels to regularly harvest information from field sales reps.
Coordinate individual and cross-functional research excursions.
Understand and support management of products’ entire lifecycle, from concept to commercialization, maturity and decline.
Leverage stage gate development philosophy to keep detailed and thorough records of activities.
Support new product commercialization and national product promotional activity.
Support product rationalization activities through data analytics and consideration of portfolio evolution activity.
Continuous improvement - updating and evolution of existing processes, procedures, tools, etc.
Build and maintain relationships with cross-functional team members.
Develop and maintain project gantt charts to methodically track a project through phases to completion.
Provide routine project status updates.
Frequent monitoring and identification of inventory challenges.
Collaborate with departments to improve product line turns and maintain appropriate inventory levels.
Support execution of inventory reduction initiatives.
Propose and develop category strategies.
Convert market and category knowledge into quantifiable business cases for consideration.