Associate Product Marketing Manager
About The Position
James Hardie is the industry leader in exterior home and outdoor living solutions, with a portfolio that includes fiber cement, fiber gypsum, composite and PVC decking and railing products. Our family of trusted brands includes Hardie®, TimberTech®, AZEK® Exteriors, Versatex®, fermacell®, and StruXure®. With over 8,000 employees and our U.S. operating entities headquartered in Chicago, we boast 31 operating sites, 6 recycling facilities, and 6 research and development centers globally. Powered by a dynamic workforce, we’re united by our purpose of Building a Better Future for All™ through sustainable innovation, a Zero Harm culture, and a commitment to empowering our people and communities. For more information, visit www.jameshardie.com. Summary We’re looking for an Associate Product Marketing Manager to drive go-to-market strategies, competitive positioning, and customer segmentation efforts that maximize product adoption and market share for TimberTech and StruXure Brands. This role thrives at the intersection of strategy and execution, translating market insights into actionable plans in a fast-paced, cross-functional environment. You’ll play a pivotal role in the commercialization and lifecycle management of products, ensuring alignment with brand strategy and business goals.
Requirements
- Bachelor’s degree in marketing, business, or Engineering, or a related field.
- 5+ years of experience in product marketing, brand management, and/or channel management.
- Experience in construction or building products is required; tool experience or a construction background.
- Proven success in both B2C and B2B marketing models.
- Exceptional project management skills with strong attention to detail.
- Experience working with internal and external creative teams, agencies, and vendors.
- Ability to analyze business and market trends, customer feedback, and competitive insights to refine strategies and drive growth.
- Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and other relevant software.
- Strong communication skills, including the ability to assess customer needs, prioritize requirements, and collaborate cross-functionally.
- A curious, adaptable individual who thrives in dynamic environments and asks the right questions.
- A thoughtful, thorough contributor who ensures careful execution and escalates issues responsibly when needed.
- Results-oriented with a strong bias for action and the ability to work independently while collaborating effectively across functions and levels.
Responsibilities
- Execute positioning, messaging, and launch plans for new products, ensuring seamless commercialization and optimization.
- Execute data-driven strategies based on customer segmentation, market research, and competitive analysis to drive adoption and revenue growth.
- Serve as the go-to expert on product features, benefits, and differentiation, equipping sales and channel teams with effective tools, content, and training.
- Partner with internal teams (product, brand, sales, creative, legal) and external agencies to align storytelling, campaigns, and product marketing initiatives.
- Ensure all product marketing efforts align with TimberTech and StruXure brand strategy and standards, contributing to brand evolution across touchpoints like packaging and samples.
- Collaborate to create compelling product launch campaigns and marketing assets.
- Analyze metrics, competitive insights, and customer feedback to refine positioning and improve marketing effectiveness.
- Work with Brand and Demand Generation teams to incorporate product priorities into broader marketing initiatives.
- Lead key initiatives and projects to improve business performance and achieve strategic goals.
Benefits
- Comprehensive low-cost co-pay Health Insurance; medical, dental, prescription, and vision insurance benefits for every 30+ hour full-time employee. Insurance starts on day one!
- Life insurance
- Short-term and long-term disability insurance
- 401(k) Retirement plan that will match 100% of employees saved dollars up to the first 6% of your salary
- 11 paid holidays per year
- Paid vacation
- Paid sick leave
- Wellness Program, Employee Assistance Program, Parental Leave
- Employee Stock Purchase Plan
- Community Involvement & Sustainable Solutions
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
