Associate Product Marketing Manager

myKaarma•Pittsburgh, PA

6d•$72,000 - $77,715•Hybrid

About The Position

As an Associate Product Marketing Manager at myKaarma, you'll learn product marketing from the ground up by working alongside our Product Marketing Managers on real launches. You'll help create content, segment audiences, and prepare internal teams and customers for what's new, all while building a deep understanding of our industry, our product set, and how great product marketing gets done. We also want you to bring a fresh perspective: ask questions, challenge ideas and plans, and help us see things we might miss. This role is designed as a launchpad. With the right growth, we expect you to be ready to step into a full Product Marketing Manager role within 18 to 24 months. It's a high-visibility position on a small, collaborative team, with hands-on mentorship and real opportunities to contribute from day one.

Requirements

No prior product marketing experience required. Internships, coursework, or early career experience in marketing, communications, business, sales, customer support, or a related field is a plus.
Proficiency in clear, concise writing that explains ideas in plain, compelling language
Organization and attention to detail across multiple tasks and deadlines
Asking thoughtful questions and sharing ideas respectfully, even when they challenge the plan
Collaborating with and learning from people across different teams
Presenting ideas clearly to small groups
Using common workplace tools, such as Google Workspace
Basic understanding of, or strong interest in learning: Marketing fundamentals, including audiences, messaging, and campaigns
Basic understanding of, or strong interest in learning: How software companies sell to and support business customers
Basic understanding of, or strong interest in learning: How customers discover, adopt, and get value from new products or features
Basic understanding of, or strong interest in learning: How to research a market, customer, or competitor

Nice To Haves

Bachelor's degree in marketing, business, communications, or a related field; specialized Master’s degree is a plus.
Internship or project experience in marketing, product, or a B2B software company
Familiarity with HubSpot, Appcues, Google Workspace, Canva, Figma, or similar tools
Exposure to automotive retail, dealerships, or service-based businesses

Responsibilities

Help Product Marketing Managers plan and execute feature and product launches, including tracking timelines, managing checklists, and coordinating with cross-functional teams.
Draft launch content such as release announcements, emails, in-app messaging, help content, one-pagers, and presentations.
Help identify which dealerships and users a launch is most relevant to, and tailor messaging and outreach accordingly.
Ask questions and share your perspective on launch plans, messaging, and assumptions, bringing a fresh set of eyes to how we go to market.
Help build and maintain training materials, FAQs, and talk tracks that prepare Sales, Customer Success, and Support for new features.
Help gather and report on post-launch adoption data, and learn how to turn results into recommendations.
Build your knowledge of the automotive service industry, dealership operations, our customers, and competitors through research, customer conversations, and time with internal teams.
Learn the full scope of a Product Marketing Manager's responsibilities, taking on greater ownership over time with the goal of leading launches independently.