Associate Product Manager

Werfen•Norcross, GA

About The Position

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong. Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care. Job Summary Supports the Product Manager or the Marketing Director in the definition and implementation of market requirements for new products, and the product management of Transplant business unit products. Prepares marketing support program for a specific product, product line, or product area. Coordinates implementation with technical services and field sales organization. Provides marketing assistance to field personnel and customers.

Requirements

Bachelor’s Degree in biological science, business administration, marketing discipline or equivalent
Minimum of one year prior experience in one of the following positions in the healthcare industry, preferably the IVD section: R&D, marketing product specialist, sales, medical technologist in clinical laboratories
Functional knowledge in Life Sciences: Medical Technology, Biology, Biotechnology, Chemistry
Strong analytical, communication, and leadership skills
Excellent verbal and written communication skills
Exhibits a disciplined approach to work ensuring thoroughness, consistency, validation, and accuracy in all tasks and work product
Strong interpersonal, organizational, and communication skills
Self-starter, ability to lead and coordinate amongst cross-functional teams
Proactive problem-solving and strategic thinking
Continuous learning and development mindset
Foster a positive and inclusive work environment
35% travel both domestic and international, must have and maintain a valid passport.

Responsibilities

Act as the marketing interface with R&D, Operations and QA/RA, ensuring cross collaboration, coordination, and alignment
Prepares and coordinates marketing support programs. Contribute to planning and creation of advertising and promotional materials. Write technical bulletins and newsletters.
Keeps informed about developments in medical instrumentation/diagnostic industry as they apply to the company's future marketing plans.
Provides sales technical training for commerical team. Works with field commercial team to develop training requirements and sales tools required to introduce new products and sales campaigns for all or part of product line. Creates and delivers presentations to customers.
Understands all maintenance, performance and advantages of Transplant products. Understands technical aspects of Transplant and competitive products.
Monitors field test and marketing introduction programs.
Maintains regular communications with technical services on problems with instruments and reagents within the product line.
Performs other duties and responsibilites as assigned
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Maintains strong working relationships with the R&D, Operations, QA/RA, Technical Support, Supply Chain, L&D, and regional commercial teams