Associate Product Manager

Hammer Media•Austin, TX

8d•Onsite

About The Position

Hammer Media is seeking an Associate Product Manager to own the Caleb Hammer website (calebhammer.com) as a product portfolio. This includes courses, financial tools, content, and more. The role involves decision-making on future development, prioritization, and investment. It's a "wear-a-few-hats" position designed for early-career individuals who are eager to grow into product ownership and are comfortable working outside their defined job description. The company is looking for someone hungry, in their first few years of experience, who is excited to take ownership of a product portfolio and contribute broadly to the team's success. The mission is to build the ultimate ecosystem for financial literacy and long-term growth, transforming viral content into practical tools through the Dollarwise platform.

Requirements

1–3 years of experience in product management, product operations, product marketing, growth, or an adjacent role where you shipped something real
A self-starter in the actual sense — you spot the thing that needs doing and do it without being asked twice
A clear writer. You can take a messy idea and turn it into a one-pager anyone in the company can act on
Comfortable with data — you can pull your own numbers, build a funnel, and defend a decision with evidence
Comfortable being externally facing: you can get on a call with a partner and represent us well
Organized by default, with real project management chops (Linear, ClickUp, Asana, or equivalent)
Direct communicator who can give and take blunt feedback without taking it personally
Genuinely excited to wear multiple hats and grow into the role rather than arrive fully formed
Bought into the mission: you actually care about people getting out of debt

Nice To Haves

Experience with educational coursework, e-learning, EdTech, or curriculum development
Product marketing experience — launches, positioning, lifecycle campaigns
Partnerships, BD, or affiliate program experience
Background in personal finance, fintech, or a creator-led business
Experience with community-driven or membership products
You've taken a stack of online courses yourself and have strong opinions about which ones were worth it

Responsibilities

Own the website as a product portfolio
Own the roadmap for calebhammer.com — the courses, tools, and overall site experience
Prioritize across a mixed portfolio and be able to explain the tradeoffs to anyone who asks
Write clear PRDs, user stories, and acceptance criteria, and keep tickets moving with engineering and design
QA every release before it ships
Grow community and participation
Own the metrics that show people are actually engaging: sign-ups, activation, tool usage, course completion, repeat visits
Find where people drop off, form a hypothesis, test it, measure it
Build the feedback loop — support tickets, surveys, reviews, YouTube comments — and turn it into a prioritized backlog
Design and launch features and programs that get our audience participating, not just watching
Support go-to-market for launches: positioning, lifecycle emails, landing pages, and in-app messaging
Turn the millions of people watching on YouTube into people who show up on the site and stick around
Report on performance with the story behind the numbers, not just the numbers
Identify, pitch, and grow partnerships that make the site more valuable — tools, content, affiliate, and co-marketing opportunities
Own partner relationships day to day and push the ones with real upside
Bring us opportunities we haven't thought of yet