Lifestyle Associate Producer

TEGNA • Tampa, FL

6d • Onsite

About The Position

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. WTSP-TV , the TEGNA-owned CBS affiliate in Tampa , is on the lookout for a passionate and innovative Account Manager/Producer to join our dynamic team for the daily talk show Great Day Live. This is your chance to be part of a show that captivates audiences every day! As an Associate Producer , you’ll play a key role in creating engaging and unique daily segments that connect with viewers while supporting the continued growth of Great Day Live. We’re seeking a dynamic and creative thinker who thrives under tight deadlines and brings strong visual storytelling and editorial skills to the team. This position works closely with sales clients to ensure they feel welcomed, comfortable, and confident on air, while providing exceptional customer service and support across Broadcast Television and Digital campaigns. The role also helps drive and retain business by building strong client relationships and contributing to the continued success and growth of sales initiatives within Great Day Live.

Requirements

• At least 1 to 2 years of experience is preferred.
• Ability to make decisions and solve problems independently to support customer needs.
• Must be well-organized and able to manage multiple assignments simultaneously.
• Excellent communication and interpersonal skills.
• Must be solution-oriented and focused on client results and retention.
• Must be a critical thinker and possess a positive attitude.
• Rundown software experience (preferably ENPS).
• Organizational skills and the ability to work under constant time sensitive deadlines

Responsibilities

• Daily interaction with existing advertising agencies and clients, ensuring each client feels welcomed, comfortable, and fully supported before and during live GDL broadcasts.
• Create compelling and unique segments that connect our community to local businesses, organizations, and events.
• Assist hosts and clients already booked on the show, as well as prospective clients.
• Responsibilities include but not limited to client communication, booking coordination, producing segments, and creating presentations and sales materials for hosts to pitch potential clients.
• Collaborate with the Executive Producer, Host, Sales team, and Clients to develop informative and entertaining content before, during, and after each show.
• Write, shoot, and edit stories for broadcast and digital platforms with clarity, energy, and authenticity.
• Leverage the latest editing tools and production techniques to deliver visually rich and engaging content.
• Utilize audience data and analytics to inform content decisions and enhance viewer connection.
• Incorporate creative elements such as graphics, viewer-generated content, and remote interviews to elevate storytelling.
• Inspire and coach on-air talent to deliver high-energy, authentic performances.
• Maintain a strong presence across digital platforms, writing and posting content daily for web and social media.
• Ensure all stories are web-ready with supporting visuals and video elements.
• Perform additional duties as assigned by the Executive Producer or Director of Sales.

Benefits

• Two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas
• Access to dental and eye care coverage
• Fertility, surrogacy and adoption assistance
• Disability and life insurance
• 401(k) program with company match
• Nine free virtual doctor’s appointments with a physician through Teladoc
• 12 free annual therapy sessions with a licensed clinician through Spring Health
• Generous Paid Time Off (PTO) benefit
• Nine paid holidays per year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed