Billboard: Associate Producer, Branded Content

Penske Media • Los Angeles, CA

1d • Hybrid

About The Position

Billboard is seeking a creative and music-passionate Associate Producer, Branded Content to join their Brand Studio team. This role is for an emerging producer and storyteller who will be instrumental in developing and executing premium branded content across various platforms including video, editorial, social, live experiences, and talent partnerships. The individual will collaborate with a team of creatives, producers, and strategists, contributing to campaigns from conception to completion. They will gain expertise in creative development, production, social storytelling, and project management. The ideal candidate is a proactive, organized, and enthusiastic storyteller with experience in fast-paced media, entertainment, agency, or brand environments, possessing a strong understanding of music, culture, and digital trends. This role involves supporting the team in creating compelling content, managing workflows, and delivering impactful brand experiences. The Associate Producer will report to the Associate Director, Brand Studio and will work closely with Sales, Editorial, Social, Creative, Design, Video, Production, Events, and external vendors to create top-tier branded experiences.

Requirements

• At least 1-3 years of writing and producing experience at a major publication, brand, or network.
• Strong background in digital, video, branded content, and events.
• Excellent written, verbal, organizational, and problem-solving skills.
• Proficiency in content publishing platforms like WordPress and JW Player.
• Light video editing and proficiency with tools like Premier and CapCut.
• Comfortable leveraging AI tools and emerging technologies to improve creative development and production efficiency.
• In-depth knowledge and passion for music and pop culture.
• Ability to travel up to 20% of the time.

Nice To Haves

• Spanish language proficiency is a plus.
• Working network of freelance writers, producers, editors, directors, and photographers.
• Familiarity with Keynote, Adobe Creative Suite, JIRA, and Salesforce is a plus.

Responsibilities

• Collaborate with Sales and Strategy teams on pre-sale creative development, including brainstorms, pitch ideation, proposal development, talent recommendations, sponsorship concepts, production planning, and budget development for integrated branded content programs valued at $2MM+.
• Contribute to the development and execution of custom branded content campaigns across video, editorial, social, experiential, and talent-driven partnerships, while owning select projects from development through delivery and managing timelines, deliverables, and cross-functional coordination.
• Collaborate on the development of creative treatments, video concepts, interview frameworks, branded editorial content, articles, social-first campaigns, social copy, event activations, and other storytelling assets that bring brand narratives to life across platforms.
• Support the Brand Studio's social slate by contributing to social-first creative strategies, content calendars, copywriting, publishing, campaign workflows, and rollout plans that maximize audience engagement, cultural relevance, and platform performance.
• Coordinate talent partnerships from recommendation through campaign completion, including bookings, negotiations, contracts, creative participation, production logistics, payment processing, and fulfillment of partnership deliverables and social obligations.
• Partner cross-functionally with Brand Partnerships, Editorial, Video, Social, Production, Events, Project Management, Account Management, Legal, and Finance teams, as well as external production companies and creative partners, to deliver best-in-class storytelling and client solutions.
• Collaborate with Project Management, Account Management, and Sales teams on post-campaign execution, including recap decks, performance reporting, asset organization, and final program delivery.
• Support Brand Studio operations as needed, including project tracking, financial coordination, internal materials, documentation, reporting, and workflow management.
• Contribute to the growth of Brand Studio’s external creative network by identifying and supporting relationships with writers, producers, directors, editors, photographers, content creators, and other freelance partners.
• Manage digital production and publishing workflows across WordPress, JW Player, Brightcove, and social platforms, ensuring branded content is delivered accurately, on schedule, and aligned with editorial and creative standards.

Benefits

• PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family.
• Flexible Spending Accounts (Healthcare, Dependent Care & Commuter).
• Employee Assistance Program.
• Life Insurance.
• Short & Long Term Disability.
• Paid Parental Leave.
• 401(k) Retirement Plan with an Employer match.
• Company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials.
• Flexible Vacation Policy.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed