Associate Pricing and Packaging Specialist

Ancestry•Draper, UT

6d•Hybrid

About The Position

Ancestry is hiring an Associate Pricing and Packaging Specialist to join their Pricing and Packaging team. This role is responsible for enhancing customer value and driving subscription revenue growth. The position involves strategic marketing, operational excellence, and cross-functional collaboration to create product offerings. The team works closely with Product, Marketing, Commerce, Legal, Finance, MarTech, and Product teams to ensure offerings meet customer needs and align with strategic business goals.

Requirements

0-2 years of experience in product marketing, pricing, or go-to-market strategy, preferably in subscription, SaaS, or digital consumer products.
Desire to participate in managing complex product configurations and pricing tiers, ensuring customer-facing details are precise.
Interest in collaborating with diverse teams and influencing product bundling or release strategies.
Strong communication skills, capable of articulating complex value frameworks clearly to stakeholders.
Strong analytical skills with the ability to interpret research, develop business cases, and translate product features into customer value.
Bachelor's degree in Business, Marketing, Economics, or related field.

Nice To Haves

Basic exposure with Shopify, Magento, Adobe Analytics, Tableau, or Domo.
A/B testing experience and familiarity with AI applications in marketing.
Pragmatic approach to emerging technologies and AI.

Responsibilities

Collaborate with cross-functional partners to ensure the product catalog is accurate and reflects business needs.
Identify opportunities to streamline pricing workflows and automate manual go-to-market tasks, improving speed-to-market and ensuring consistency across global subscription offerings.
Identify and resolve friction in product structures to simplify customer decision-making and improve retention.
Monitor competitive offerings and market trends to ensure product packages remain relevant and compelling.