Associate, Paid Social & Search (MGM)

Canvas Worldwide•Los Angeles, CA

22d•$50,000•Hybrid

About The Position

The Associate, Search & Social role is a great place to kick-start your career in the ever-changing world of digital advertising. This role at Canvas Worldwide will offer you the opportunity to learn the fundamentals of Paid Search & Social via first-hand experience advertising in partnership with a leading entertainment company. In this role you will learn media strategy, develop best practices for campaign setup, management, and reporting. While you will learn both, the emphasis of this role will be Paid Social. You will collaborate closely with cross-functional teams and be exposed to the entire lifecycle of Theatrical and Home Entertainment media campaigns. As an Associate, you will begin to develop a working knowledge of the media space inclusive of platform, audience and media buying strategy.

Requirements

Participate in team brainstorms to kick-off plan and consideration set development
Conduct audience research to identify opportunities for new and existing campaigns
Assist in the creation and presentation of media specific documents such as media plans, platform innovations and wrap reports
Meet with vendors to stay on top of marketplace changes and begin to cultivate relationships within the industry
In collaboration with the Search & Social Specialist, pull reporting to inform media recommendations (platform, placement, creative, etc.)

Responsibilities

Support your team in developing campaign plans and strategies based on client briefs
Provide updates for deliverables & re-prioritize tasks as needed
Maintain status sheets, development of meeting recaps, content calendars, etc.
Assist in thoroughly QAing campaigns ahead of launch
Monitor campaign pacing on a daily basis
Collaborate with team members to update bids and manage campaign optimizations
Prioritize day-to-day tasks across titles, phases and campaigns
Work with your immediate team to manage post-campaign reconciliation and billing
Participate in team brainstorms to kick-off plan and consideration set development
Conduct audience research to identify opportunities for new and existing campaigns
Assist in the creation and presentation of media specific documents such as media plans, platform innovations and wrap reports
Meet with vendors to stay on top of marketplace changes and begin to cultivate relationships within the industry
In collaboration with the Search & Social Specialist, pull reporting to inform media recommendations (platform, placement, creative, etc.)
Participate in team brainstorms to kick-off plan and consideration set development
Conduct audience research to identify opportunities for new and existing campaigns
Assist in the creation and presentation of media specific documents such as media plans, platform innovations and wrap reports
Meet with vendors to stay on top of marketplace changes and begin to cultivate relationships within the industry
In collaboration with the Search & Social Specialist, pull reporting to inform media recommendations (platform, placement, creative, etc.)