Associate Paid Social Manager

Education First•Boston, MA

37d•$75,000 - $85,000•Hybrid

About The Position

At EF World Journeys, we believe the best way to learn about the world is to experience it, and we strive to help as many people as possible do just that. Through our culturally immersive group travel programs, EF Adventures, EF Ultimate Break and EF Go Ahead Tours, we lead guided tours that make travel easy and fun, empowering travelers of all ages to experience something beyond the ordinary. If you share this passion, then we invite you to come open the world with us! We're looking for an Associate Paid Social Manager who is equal parts creative storyteller and data-driven strategist to join the Marketing team at EF Go Ahead Tours. This role is perfect for someone who thrives in a fast-paced environment, brings fresh ideas to the table, and knows how to turn insights into action. You will be responsible for managing, optimizing, and expanding our paid social campaigns to drive improvements in our acquisition metrics and support our customer acquisition goals. If you're a go-getter with hands-on experience managing paid campaigns across Meta platforms, TikTok, Pinterest, and YouTube-this is could be perfect for you.

Requirements

3-5 years of hands-on paid media management experience
Expert knowledge of Meta Ads (Facebook/Instagram)
Experience managing TikTok, Pinterest, YouTube Ads
Strong track record managing campaign budgets and optimizing results
Adept at running A/B and multivariate tests to optimize creative, copy, and targeting
Proficient in Google Analytics/GA4 and deriving actionable insights
Strong Excel skills for reporting and analysis.
Comfortable creating weekly/monthly reports and delivering results clearly
Must be detail oriented and have strong organizational skills
Strong writing skills and a good eye for design
Excellent written and verbal communication, able to turn complex ideas into clear, actionable insights
Comfortable learning new platforms and adapting to evolving trends
Able to work independently and collaboratively

Nice To Haves

Experience with Tableau

Responsibilities

Execute day-to-day implementation, optimization, and A/B testing of paid social campaigns across channels, ensuring efficient spend
Monitor campaign performance against monthly/yearly goals, ensuring paid social efforts contribute to business objectives
Explore and test new paid social platforms to identify growth opportunities and expand audience reach.
Build and launch campaigns, ad sets, and ads with proper targeting, placements, and objectives.
Lead cross-functional collaboration to define campaign messaging, positioning, and objectives.
Establish a proactive creative refresh and testing schedule to prevent ad fatigue and maintaining audience engagement
Partner with creative and content teams to brief, develop, and deliver fresh creative assets
Leverage backend performance data in Tableau and other analytics tools to uncover trends, generate actionable insights, and inform optimizations
Assist with paid search and display initiatives, helping manage campaigns and drive optimizations
Share platform insights and emerging social trends with the paid media and marketing team to inform broader strategy
Manage UTM tracking and tagging to ensure accurate attribution across all campaigns
Prepare and present performance reports and recommendations to senior leadership
Collaborate with analytics teams to develop new dashboards and reporting frameworks as needed
Stay ahead of platform updates, industry trends, and emerging opportunities to continually improve paid social strategy

Benefits

Commitment to professional growth: robust monthly calendar of trainings and workshops
Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
Exciting business travel opportunities
25% company match on your 401(k) contributions
Market-leading medical, dental and vision coverage, along with options for life and disability insurance, legal and pet insurance
Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
Access to fertility care and family-building support
Wellness benefits including a yearly fitness reimbursement
Frequent social and learning events, including access to our employee-run resource groups
Robust Employee Assistance Program
Tenure-based sabbatical eligibility
EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
Discounts at local venues and businesses
Amazing offices designed to match the caliber of the people who work there, with a hybrid work schedule