Associate Media Director

Adelphi Group

8d • $110,000 - $145,000 • Hybrid

About The Position

The Associate Media Director will be responsible for overseeing media plan development, leading presentations, and ensuring strategic and executional soundness. This role involves managing and training staff, maintaining client relationships, and staying at the forefront of media industry changes. The position requires a data-driven approach to planning and execution across online and offline channels, understanding various media innovations, and working seamlessly with activation teams. The role also emphasizes strategic thinking, leadership, and effective communication with clients and internal teams.

Requirements

• 4 + years of related media work experience
• At least 1 year experience with Pharma is required
• Competency with Microsoft Excel, PowerPoint and Word - Includes advanced Microsoft Excel functions/formulas: charts, graphs, pivot tables and VLookUp
• Proficiency in media applications including MediaTools, KANTAR and Prisma
• Strategic thinking
• Team leadership
• Leads client presentations and discussions
• Relationship builder - across internal, external (agency, publisher), client teams
• Effectively represents agency across relationships and industry
• Seeks further education on media and client businesses
• Provides team mentorship and development support

Nice To Haves

• Bachelor’s Degree preferred

Responsibilities

• Maintain knowledge about the industry and brand/client – product benefits, efficacy, MOA, industry challenges, client processes and client corporate culture.
• Place clients on the leading edge of media change.
• Maintain on-going contact with day-to-day clients, lending credibility and endorsement to major projects.
• Oversee media plan development and take the lead on all presentation development.
• Creates media plans that are strategically and executional sound.
• Review all plans to ensure quality and flawless execution can be achieved.
• Integrate concepts seamlessly with creative product and clients’ marketing plans.
• Manage and train staff and delegates to build an efficient team.
• Accountable for plan output timeliness, accuracy, and overall operational excellence.
• Lead the process of strategic planning/execution that ladders back to client/campaign goals.
• Utilize appropriate resources to help guide client’s business goals using a data driven approach to create outputs (e.g.,syndicated, proprietary, analysis, historical) for strategic and tactical planning.
• Engage with Strategy to develop and support audience segmentation and prioritization.
• Responsible for ensuring that all budgets and campaign plans and execution align with client parameters across all online and offline channels.
• Understand and adopt proven channels and new innovations relevant to clients’ media strategies including but not limited to search, video, programmatic, addressable, emerging social platforms, and direct to publisher.
• Work seamlessly with other activation teams guiding and challenging them to ensure highest quality thinking and performance.
• Maintain relationships with media vendors; continue to develop publisher and elevate relationships for exchange of new opportunities/ideas.
• Serve as a resource for advice and counsel for all junior levels guiding and assisting to help identify potential solutions to problems/issues.
• Provides and discuss industry information on media, markets and related topics.
• Ensures all relevant parties are informed and knowledgeable about client business challenges and opportunities as well as internal agency issues, changes in account status, etc.
• Provide and/or guide strategic input for all plans internally and externally.
• Develops and maintains planning processes and procedures across teams/disciplines especially focused on high-risk areas such as finance and data security.
• Understand and analyze the root causes of problems and develop ways to rectify.
• Train, motivate and develop the junior team.
• Create and deliver accurate, honest and timely performance management documents.
• Identify opportunities for automation to streamline processes.
• Demonstrate ability to sell SOLVE(D) and all its offerings.
• Own and maintain communications process with account, creative and clients- Direct the development of client presentations and other important communications that are clear, compelling and persuasive.
• Lead client presentations and day-to-day meetings.
• Adapt communication style to relevant audience.
• Move audience to desired action through clear and persuasive delivery of information.
• Communicate key information about our company representing the values and goals of the organization internally and externally.

Benefits

• Equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree