Associate Media Director, New Business

True Media • Minneapolis, MN

2d • Hybrid

About The Position

The Associate Media Director of New Business will be a key member of our leadership team, playing a pivotal role in new business and strategic planning. With extensive expertise in integrated media planning and a deep background in research and insights, they will drive creative opportunities to expand and enhance our agency's growth. This role is crucial in managing a fast-paced new business pipeline, helping to shape the future of our agency’s growth while expanding our strategic capabilities. As a key lead across the growth team, they will provide strategic support and ownership to new business pitch process, providing rich research and insights leveraging our deep tool stack. This role will have a strong understanding of advanced measurement and the ability to structure measurement strategies. They will also provide fractional support for our current accounts to help inform and drive stronger strategies that lead to client retention. Your responsibilities will include contributing to business improvement by achieving personal and departmental goals and objectives efficiently and effectively.

Requirements

• 7-10 years in strategic planning, along with research and insights expertise. (New Business experience is highly preferred)
• 7-10 years of experience in a traditional and digital media planning/buying position at an advertising/media agency
• Experience delegating assignments to a fully developed integrated media team and providing oversight on project development, deliverables and adhering to timelines.
• Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
• Proven ability to analyze data and market research to identify trends and make data-driven decisions.
• Proficient in media planning tools and software, as well as analytics platforms (GA4, Commspoint, Nielsen, MRI, Vivvix, MarketMate, etc.)
• Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.
• Ability to build and maintain strong relationships with clients, team members and other stakeholders in our agency.
• Flexibility to adapt to changing client needs, industry trends, emerging media channels and internal structure changes.

Nice To Haves

• New Business experience is highly preferred

Responsibilities

• Will be a primary or secondary strategy lead for all new business and growth opportunities.
• Develop strategic procedures and frameworks that allow for us to move in a fast-paced environment to address incoming RFPs and delivery high-level work to support our growth pipeline.
• Utilization of advanced research tools to develop insights and uncover opportunities that outline market, industry, competitive and media trends.
• Identify current gaps in research to incite future actions and project what will bring significant value to our agency and clients.
• Develop decks that are customized to each project with a high-level of storytelling that are built on strategic pillars and principles.
• Support the agency in the use of advanced measurement tools and methodologies to ensure we level up client media effectiveness.
• Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
• Foster a space for communication within the team by establishing strong connections and implementing feedback loops to enhance training and education.
• Support our current Integrate planning team on research, strategy and channel planning.
• Ensure media strategies are aligned with client objectives, target audiences, media and industry landscape while supporting campaign goals.
• Develop content and support agency POVs/Case studies that drive our strategic view on media.

Benefits

• Insurance Coverage (medical, dental, vision, life, and disability)
• 401(k) retirement plan, with employer 4% match
• Work/life benefits, including mental health and wellbeing support
• Flexible Time Off Policy
• Paid holidays, including agency closing Christmas Eve-New Year's Day
• Paid leave options, including sick leave, medical leave for self and family, and parental leave
• Employee referral bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level