About The Position

This role is responsible for delivering product and innovation go-to-market success, accelerating brand growth by reaching more parents, and collaborating internally to ensure short and long-term business success. The Associate Marketing Manager will execute product launch deliverables, monitor post-launch performance, present innovations to retail partners, and support key meetings and events. They will also work on omnichannel plans and execution, collaborate with external agencies, and support management of the marketing budget and planning processes.

Requirements

  • University degree a MUST.
  • 0-2 years work experience.
  • Ideally have work experience with consumer goods & consumer brands.
  • Strong proficiency with Microsoft Office Apps.
  • Proactive with an entrepreneurial spirit.
  • Hands-on & strong attention to detail.
  • Analytical & data driven.
  • Excellent, succinct communication skills.

Nice To Haves

  • Business degree preferred.
  • Internship work experience preferred as minimum.
  • Ideally have experience with creative tools (e.g., Adobe Illustrator) that can execute marketing creatives (i.e. video cut downs, imagery work, etc.).

Responsibilities

  • Execute all necessary product launch deliverables for Canada, collaborating with many different functional stakeholders to ensure executional excellence.
  • Monitor post market launch to understand if any course correction is needed; Bias for action to solve for both short & long term launch success.
  • Present innovations to retail partners. Support key meetings and events like trade shows.
  • Work with stakeholders on Omnichannel (Direct-to-Consumers & Retail Partners) plans & execution.
  • Work with external agencies to deliver activations to reach & educate more Parents.
  • Collaborate with many different functional stakeholders to ensure business success, including Sales, Product Management, Operation, Finance, Global Marketing, Ecommerce, etc.
  • Support management of marketing budget, including purchase order processes and spend tracking.
  • Support planning processes from annual business planning to in-year planning cycles.
  • Support other initiatives and deliverables as necessary.
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