Associate - Marketing Manager

Bridge Investment Group•Orlando, FL

7d•Hybrid

About The Position

As the Marketing Manager, you'll play a critical role in driving occupancy and strengthening the Bridge Senior Living brand across our 19+ and growing portfolio of senior living communities. This role is designed for a highly organized marketing professional who thrives on turning strategy into execution, building strong partnerships, and delivering marketing programs that make a measurable impact. You will serve as the primary connection between the Support Center Marketing and our community leaders, partnering closely with operations, sales, executive leadership, and agency partners to bring marketing initiatives to life. From digital marketing and social media to event marketing, reputation management, email campaigns, and sales enablement, your work will directly support lead generation, occupancy growth, and the exceptional experience Bridge is known for.

Requirements

Bachelor's degree in Marketing, Business, Journalism, or a related field
6+ years of marketing experience, preferably supporting a multi-site portfolio or multi-location organization
Experience executing integrated marketing campaigns across digital, social media, email, print, and events
Strong project management and organizational skills with the ability to manage multiple priorities and meet critical deadlines
Excellent written and verbal communication skills with exceptional attention to detail
Experience with CRM platforms, content management systems, email marketing platforms, Google Analytics, social media management tools, and online creative platforms such as Canva
Working knowledge of marketing analytics, budgeting, and campaign performance reporting
A collaborative mindset with the ability to build strong relationships across community teams, agency partners, and executive leadership
A proactive, solutions-oriented approach with a passion for delivering high-quality work and driving results

Responsibilities

Translate corporate marketing strategy into consistent execution across a 19+ and growing portfolio of senior living communities
Partner with community leadership to support local marketing initiatives while ensuring brand standards and marketing best practices are maintained
Execute integrated marketing campaigns across digital, print, social media, email, events, and reputation management
Support digital marketing initiatives, website content updates, and marketing automation programs that drive engagement and occupancy
Lead social media execution by managing content, approvals, training, and platform best practices across the portfolio
Develop marketing materials and sales enablement tools that support community outreach and lead generation
Coordinate community photography, marketing assets, print production, outdoor advertising, and event marketing initiatives
Support acquisitions, dispositions, and new community onboarding to ensure seamless brand transitions
Track budgets, marketing performance, and campaign analytics while managing multiple projects in a fast-paced environment
Build trusted relationships with community teams, agency partners, and executive leadership to ensure marketing initiatives are delivered with excellence

Benefits

Comprehensive insurance options, including Medical, Dental, and Vision
Optional coverage such as Critical Illness, Accident, Legal & Identity Theft, and Pet Insurance
Company-paid Life Insurance, with the option to purchase additional coverage
Company-paid Long-Term Disability coverage
Access to a benefits concierge service for personalized support
Access to mental health and well-being resources
401(k) Plan with dollar-for-dollar company match up to 6% of pay
Contributions are fully vested immediately
Eligible employees are automatically enrolled at a 4% contribution rate
Paid Time Off (PTO)
11 paid holidays annually
Parental Leave (Four weeks of paid parental leave as a primary caregiver, or Two weeks of paid parental leave as a secondary caregiver after six months of employment; up to twelve weeks of paid parental leave per birth, adoption, or placement for eligible primary caregivers after two years of employment)
Tuition Reimbursement of up to $5,000 per year for pre-approved education expenses